Communication

hohe Gyeongju Pool Villa Branding

Extra Form

Country	Korea
Year	2024
Award	GRAND PRIZE
Client	hohe Gyeongju
Affiliation	PEACE N PLENTY
Designer	LEE DAL RAE, LEE MIN DEUR LE, HAN DA WOON, JANG JONG IM
English	We interpret the architectural characteristics, especially the elevations, as symbols of 'life's ups and downs' offering our guests a relaxation experience and the opportunity to find balance in life. We named the brand using the German word 'höhe,' which means 'height,' and developed a unified visual identity, including logo design, graphic motifs, icons, and signage, to consistently convey the brand's message. We've designed a brand experience that includes curating books in the reception area and providing transcription kits, allowing guests to discover their own sentences and organize their thoughts.
Native	호헤 경주는 계단식 논이라는 지형적 특징을 모티브로 설계된 풀빌라입니다. 높낮이가 있는 건축의 특징을 ‘삶의 오름과 내림, 균형’으로 해석하여 공간에 머무는 고객들에게 삶의 균형을 찾는 휴식의 경험을 전합니다. 독일어로 ‘높이'라는 뜻의 단어 ‘höhe’를 사용하여 브랜드 이름을 짓고 ‘높낮이'를 표현한 로고 디자인과 그래픽 모티프, 아이콘, 사이니지 등을 통일감 있게 개발하여 오름과 내림에 대한 메세지를 일관되게 전달합니다. 또한 호헤 경주에서 자신만의 균형을 발견하는 시간을 가질 수 있도록 리셉션 공간에 도서를 큐레이션하고 자기만의 문장을 발견하고 생각을 정리할 수 있도록 필사 키트를 웰컴기프트로 제공하는 브랜드 경험을 설계했습니다.
Positive Comments
Judging Comments	The "hohe Gyeongju Pool Villa Branding" by PEACE N PLENTY won the 'Grand Prize' at the Asia Design Prize 2024 for its thoughtful interpretation of architectural features as symbols of life's highs and lows, offering guests a unique relaxation and balance-finding experience. The jury was impressed by the brand's use of the German word 'höhe' for 'height' to inspire its name and the development of a cohesive visual identity that effectively communicates this concept through logo design, graphic motifs, icons, and signage. The addition of curated books and transcription kits in the reception area enhances the brand experience, allowing guests to reflect and organize their thoughts, showcasing an innovative approach to hospitality that deeply resonates with visitors.

1. in Space
   

   MOUNTAIN LIVING

2. in Space
   

   Room With A View

3. in Space
   

   Enchanting Haven

4. in Industrial
   

   Durable Soundproof Timber Door

5. in Space
   

   That is good enough

6. in Space
   

   Exclusive Aesthetics

7. in Space
   

   Revamp HK Intangible Cultural Heritage Centre

8. in Communication
   

   The Pola and the Lightning Dinosaur Series

9. in Space
   

   Ployground for Preschoolers

10. in Space
    

    CRRC History Cultural Street Exhibition Hall

11. in Space
    

    DANCING RIBBON

12. in Space
    

    The Heart Of It All

13. in Communication
    

    Chansol Korean Medicine Brand Identity Design

14. in Space
    

    A hundred flavors

15. in Communication
    

    Hokuriku Kawara Branding

16. in Space
    

    Perth Apartment

17. in Communication
    

    Metaverse NFT Project Hon

18. in Space
    

    Gu Bei Private Residence

19. in Space
    

    Timemory

20. in Space
    

    Subtle lighting

21. in Space
    

    THIDAMOON

22. in Space
    

    Hue Memorial park BonHyangJeon

23. in Industrial
    

    PIEZO Physical Complex Therapy Device System

24. in Space
    

    Red brick Courtyard House

25. in Space
    

    Lively Classic

26. in Space
    

    Tower in the Cloud

27. in Space
    

    Tan Charm Geometric Feature

28. in Communication
    

    2nd Taiwan Film Festival in Toronto

29. in Communication
    

    Babeldream cafe brand identity renewal design

30. in Space
    

    Keep Feeling Art Center

31. in Industrial
    

    Assemble Leg Orthosis

32. in Communication
    

    Asan Korea First Hot Spring City

33. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

34. in Space
    

    SHENZHEN 8 MALL

35. in Space
    

    Wenxi Yihaoyuan Clubhouse

36. in Space
    

    KZ MOBILITY Parking Lot

37. in Communication
    

    Power Energy Systems Visualization Platform

38. in Space
    

    Future Deja Vu

39. in Industrial
    

    Dewy

40. in Communication
    

    Uterus examiner

41. in Industrial
    

    TAPERED STOOL

42. in Communication
    

    Manmool

43. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

44. in Communication
    

    Ofmom Formulamate

45. in Space
    

    line in old town

46. in Industrial
    

    Q Switch Nd YAG

47. in Space
    

    Sunshine Rhythm

48. in Space
    

    Hsing Tian Kong Moral Education Classroom

49. in Space
    

    Pingtungs Civic Park Inclusive Playground

50. in Space
    

    Wabi sabi Elegance

51. in Space
    

    DEKTON AND COSENTINO PAVILION

52. in Space
    

    Bellagio

53. in Space
    

    Pandora Box

54. in Communication
    

    IOC of Tongji Hospital

55. in Space
    

    MORE THAN SIMPLCITY

56. in Space
    

    Between line and structure

57. in Space
    

    Sparkling cloud

58. in Space
    

    Divine Afflatus

59. in Communication
    

    ANBD Tokyo Exhibition 2023

60. in Communication
    

    hashi

Designed by sketchbooks.co.kr / sketchbook5 board skin