Communication

Newing

Extra Form

Country	Korea
Year	2023
Award	GOLD WINNER
Affiliation	Seoul National University of science and technology
Designer	Jeong Geureen
English	"The news that adults watch is 'wok' and 'boring'!" Tens of thousands of articles are posted a day, but there is not much news that children can understand. But Surprisingly, many friends wanted 'news for children'. Newing is a news brand for these children, and it wants to change a news culture that is too difficult and too hard and boring.To address the high barriers to entry and difficult images of existing news, the brand designed in a young, bright tone that deviates from the rigid visual, and seven news-specific characters grow as they watch the news, giving them a fun motivation to watch the news.
Native	“어른들이 보는 뉴스는 ‘웩’하고 ‘노잼’ 이에요!” 하루에 수만개의 기사가 올라오지만, 어린이들이 제대로 이해할 수 있는 뉴스는 많지 않다는 사실. 그렇다면 아이들은 뉴스에 관심이 없는걸까요? 아니요! 놀랍게도 많은 친구들이 '우리를 위한 뉴스'를 원하고 있었습니다. 뉴잉Newing은 이런 어린이(초등학교 3-6학년)들을 위한 뉴스 브랜드로, 너무 어렵고 딱딱해 지루하기만한 뉴스 문화를 변화시키고자 합니다. 타겟이 기존 뉴스에서 느끼는 높은 진입 장벽과 어려운 이미지를 해소하기 위해 딱딱한 비쥬얼에서 벗어난 영하고 밝은 톤으로 디자인했으며, 7가지의 뉴스 분야별 캐릭터가 뉴스를 챙겨볼수록 성장하는 등 뉴스 시청에 즐거운 동기를 부여합니다. 시청 이후, 퀴즈 및 감정 남기기 등의 짧고 재밌는 형식의 활동을 통해 내용을 확인하고, 캐릭터를 활용하여 자유롭게 나의 생각을(토론, 시위) 표현할 수도 있습니다. 계속되는 새로운 뉴스(New-ing)를 아이들도 쉽게 알 수 있길(Knewing) 바라는, '아이들이 아는 뉴스, 뉴잉Newing'. 자, 내일부터는 뉴잉과 함께 뉴스를 즐겨볼까요?
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