Communication

EYEV

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	EYEV
Designer	minjun kim, hongju yun, yoojin lee
English	EYEV is an eye care service brand that focuses on the overall category of services for visual improvement in order to bring the user's visual experience to the best. EYEV’s goal is to provide an eye care product to improve the overall visual experience. EYEV’s logo type emphasizes the straight line of light that extends strongly by omitting the vertical stroke of a certain part. Graphic elements are based on light-symbolic features and use the impression of Aski Braille to alert eye health. Also, the online service is conducted by diagnosing the customer's eye condition and recommending a product suitable for the eye condition.
Native	EYEV는 사용자의 시각 경험을 최상으로 끌어내기 위해 시각 개선을 위한 전반적 범주의 서비스에 집중한 아이케어서비스 브랜드이다. ‘보이는 것이 전부이다’, ‘ALL THAT YOU’LL SEE IS EVERYTHING’라는 핵심 가치로 전반적인 시각 경험 개선을 위한 아이케어 제품군 제공 및 온라인 플랫폼을 통한 사용자의 눈 상태에 맞는 아이케어서비스 제공을 목표로 한다. EYEV의 브랜드 명칭은 Eye + Vision의 합성어로, ‘눈으로 보이는 모든 시각적 경험’이라는 가치를 담았고, EYEV의 로고 타입은 특정 부분의 세로획을 생략해 강렬하게 뻗어나가는 빛의 직선을 강조하였다. 또한 볼드한 인상으로 미래 지향적인 아이케어 브랜드의 뚜렷한 직관적 인상을 나타낸다. 그래픽 엘리먼트는 빛을 상징하는 형상에 기반으로 제작되었으며, 아이케어서비스 브랜드로서 눈 건강에 경각심을 주기 위해 아스키 점자의 인상을 사용하였다. 이러한 EYEV의 아이덴티티를 적용한 애플리케이션을 제공하고, 스토어와 케어로 나누어진 온라인 서비스는 고객의 눈 상태를 진단 및 확인한 후 저장된 데이터를 분석하여 눈 상태에 맞는 제품을 추천, 스토어에서 구매를 유도하는 방식으로 진행된다.
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