Communication

TL BRAND DAY in NC PARK

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	NCSOFT
Designer	Myungjin Park, Miro Yoon, Jaehee Jang, Myungjin Kim, Hong Kim
English	We held "TL DAY" in collaboration with NC Dinos to promote NC's upcoming game "THRONE AND LIBERTY". Changwon NC PARK is an open space, so we judged that the public's interest will increase only when overwhelming Wow points are used. We set AR content and anamorphic videos throughout the stadium to make it seem like TL's character actually visited the baseball stadium. Visitors uploaded a total of more than 1,000 posts on Instagram. In addition, the limited-edition uniform sold out on/offline in 15 minutes. We overcame local limitations and anyone who visited the baseball stadium could learn about the new game through this pleasant experience.
Native	엔씨는 출시 예정 게임 "THRONE AND LIBERTY"의 홍보를 위해 프로야구단인 NC 다이노스와 콜라보레이션하여 “TL DAY”를 진행하였다. 창원 NC파크는 수도권이 아닌 지방에 위치한 야구장이다. 또한 야구장 공간의 특성상 관중의 이동이 잦고, 오픈스페이스로 설계가 되기 때문에 주목도를 높이기 위해서 압도적인 스케일과 와우 포인트를 필수적으로 활용해야 했다. 따라서 스타디움을 전체적으로 활용하여 구장 곳곳에 AR 콘텐츠, 아나몰픽 영상 등을 세팅하여 TL의 캐릭터가 실제로 야구장을 찾아온 것과 같은 느낌을 주었다. 이 캠페인을 통해 야구와 게임을 즐기는 유저들에게 ‘즐거움’을 선사하고 긍정적인 브랜드 이미지를 이끌어냈다. 관람객들은 각자가 느낀 즐거운 경험을 SNS를 통해 공유했고, 1000개가 넘는 게시물이 인스타그램에 업로드되었다. 또한, 리미티드 유니폼에 대한 대중들의 반응은 뜨거웠다. 판매를 개시한 15분 만에 온라인과 오프라인에서 매진되었다. 이를 통해 지역적인 한계를 극복하고 지역 커뮤니티를 활성화 시켰다. 야구장을 찾은 사람들은 새로운 게임에 대한 정보를 얻었을 뿐 아니라 누구든 쉽게 즐거운 경험을 누릴 수 있었다. 앞으로도 이러한 캠페인을 지속적으로 기획하여 더 많은 사람들과 새로운 문화를 나눌 계획이다.
Website	www.ncsoft.com
Positive Comments

1. in Space
   

   Grayscale of Light

2. in Communication
   

   Sauce Expert

3. in Communication
   

   Project Echo

4. in Space
   

   Space 5 point 7

5. in Space
   

   bibu pet store

6. in Communication
   

   Zaishengdao Rice Packaging Design

7. in Industrial
   

   Plani

8. in Communication
   

   Butak Care app services for care workers

9. in Industrial
   

   Seal Built with Native Soil

10. in Communication
    

    Prejudice

11. in Industrial
    

    Carry On

12. in Communication
    

    Origami Amenities

13. in Communication
    

    History and Legend of Gangneung

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Communication
    

    Concept ARC Dual Flush Valve

16. in Space
    

    Mist Garden

17. in Space
    

    H Wave Wall

18. in Industrial
    

    cocoda chair

19. in Space
    

    Quanzhou Experimental Middle School

20. in Communication
    

    Midea Industrial City smart operation of IOC

21. in Space
    

    IOC of Jingzhou factory

22. in Space
    

    Boundless Boundaries

23. in Communication
    

    MY CHOICE Visual Branding

24. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

25. in Communication
    

    TL BRAND DAY in NC PARK

26. in Communication
    

    NCSOFT Leaders Kit

27. in Communication
    

    Welcome FG Seasons Greetings Pack

28. in Space
    

    Ribbon House

29. in Space
    

    Mancave

30. in Industrial
    

    Ecological friendly multifunctional felt bag

31. in Communication
    

    Matsu HandPulled Noodle Brand Design

32. in Communication
    

    TOLOKAH Brand Design

33. in Communication
    

    Tuntex Branding

34. in Space
    

    Chengdu MINI Showroom Complex

35. in Space
    

    Bamboo House

36. in Space
    

    Birch Forest

37. in Space
    

    Stream Office

38. in Communication
    

    Smart Home Network Wall Pad HDHN4000

39. in Communication
    

    Sunforest

40. in Communication
    

    XIJIAJIA An AI Digital Human

41. in Communication
    

    Breeze White

42. in Communication
    

    AIOT Smart Park Integrated System

43. in Communication
    

    4paradigm Sage HyperCycle CESS

44. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

45. in Space
    

    My Boundary

46. in Communication
    

    60 year memories of WAN CHUAN HSING

47. in Communication
    

    Smart Home Solution System HDHN 4000SET

48. in Space
    

    Daotianyi Moutain Hotel

49. in Space
    

    House in Niigata

50. in Communication
    

    DNAKE Sapphire Series

51. in Space
    

    DNAKE Smart Central Control Screen Knob

52. in Space
    

    Maguro

53. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

54. in Space
    

    BTS

55. in Communication
    

    EYEV

56. in Communication
    

    Ridiculous Car Crashing New Media Art

57. in Communication
    

    THE WEE THINGS

58. in Communication
    

    Hand in hand family fruit

59. in Communication
    

    HWARANG

60. in Industrial
    

    COS Conveyer

Designed by sketchbooks.co.kr / sketchbook5 board skin