Communication

TL BRAND DAY in NC PARK

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	NCSOFT
Designer	Myungjin Park, Miro Yoon, Jaehee Jang, Myungjin Kim, Hong Kim
English	We held "TL DAY" in collaboration with NC Dinos to promote NC's upcoming game "THRONE AND LIBERTY". Changwon NC PARK is an open space, so we judged that the public's interest will increase only when overwhelming Wow points are used. We set AR content and anamorphic videos throughout the stadium to make it seem like TL's character actually visited the baseball stadium. Visitors uploaded a total of more than 1,000 posts on Instagram. In addition, the limited-edition uniform sold out on/offline in 15 minutes. We overcame local limitations and anyone who visited the baseball stadium could learn about the new game through this pleasant experience.
Native	엔씨는 출시 예정 게임 "THRONE AND LIBERTY"의 홍보를 위해 프로야구단인 NC 다이노스와 콜라보레이션하여 “TL DAY”를 진행하였다. 창원 NC파크는 수도권이 아닌 지방에 위치한 야구장이다. 또한 야구장 공간의 특성상 관중의 이동이 잦고, 오픈스페이스로 설계가 되기 때문에 주목도를 높이기 위해서 압도적인 스케일과 와우 포인트를 필수적으로 활용해야 했다. 따라서 스타디움을 전체적으로 활용하여 구장 곳곳에 AR 콘텐츠, 아나몰픽 영상 등을 세팅하여 TL의 캐릭터가 실제로 야구장을 찾아온 것과 같은 느낌을 주었다. 이 캠페인을 통해 야구와 게임을 즐기는 유저들에게 ‘즐거움’을 선사하고 긍정적인 브랜드 이미지를 이끌어냈다. 관람객들은 각자가 느낀 즐거운 경험을 SNS를 통해 공유했고, 1000개가 넘는 게시물이 인스타그램에 업로드되었다. 또한, 리미티드 유니폼에 대한 대중들의 반응은 뜨거웠다. 판매를 개시한 15분 만에 온라인과 오프라인에서 매진되었다. 이를 통해 지역적인 한계를 극복하고 지역 커뮤니티를 활성화 시켰다. 야구장을 찾은 사람들은 새로운 게임에 대한 정보를 얻었을 뿐 아니라 누구든 쉽게 즐거운 경험을 누릴 수 있었다. 앞으로도 이러한 캠페인을 지속적으로 기획하여 더 많은 사람들과 새로운 문화를 나눌 계획이다.
Website	www.ncsoft.com
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