Industrial

Hypergrowth Onboarding Kit

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Hypergrowth
Designer	Hyosin Kim, Hyebin Jeon
English	Hypergrowth is an EdTech startup aiming to provide ‘life-changing education’. Its new slogan “We seek, help, and make hypergrowth” expresses its will to support the hyper-growth of every crew. The onboarding kit uses a suitcase as a metaphor of boarding an airplane. The eco-friendly kit consists of 18-inch luggage and fabric pouches which can be used even after unboxing. Hypergrowth interprets its mission into three concepts: place(wherever), time(whenever), and vision(whatever), which materialized into relevant items. Through the kit, Hypergrowth express its message that it will always be there for its crew's journey of hyper-growth.
Native	하이퍼그로스는 '인생을 바꾸는 교육'이라는 미션 하에 IT/SW교육 서비스를 제공하는 에듀테크 스타트업이다. 고객의 초성장뿐 아니라 하이퍼그로스에 합류하는 구성원들의 초성장을 입사하는 순간부터 함께하며, 새로운 슬로건 'We seek, help, and make hypergrowth.'은 그 의지를 표현하고 있다. 여정의 시작은 온보딩키트부터 시작된다. 온보딩키트는 비행기의 온보딩 과정을 연상시키는 여행가방을 메타포로 삼았고, less waste를 지향하여 패키지는 언박싱 후에도 사용할 수 있도록 18인치 여행가방과 패브릭 파우치들로 구성했다. 리뉴얼된 브랜드 아이덴티티와 패턴, 그리고 프로그래밍을 상징하는 그래픽 모티브를 활용하여 디자인 했으며 '인생 바꾸는 교육'이라는 미션에서 '인생'을 장소(wherever), 시간(whenever), 비전(whatever) 세가지 컨셉으로 나누어서 물품들에 그 의미를 담아 표현하고자 했다. Wherever you are 파우치는 '일상'과 관련한 물품, Whenever you need 파우치는 '일'과 관련한 물품, Whatever it takes 파우치에는 '비전' 즉 소속감을 느낄 수 있는 명함이 담겨있다. 이를 통해 하이퍼그로스에 함께하게 된 '당신의 초성장을 함께하겠다'는 메세지를 전달한다.
Website	www.hypergrowth.team
Positive Comments

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