Industrial

HANAGATA

Extra Form

Country	Japan
Year	2022
Award	WINNER
Affiliation	D WEBER Inc.
Designer	KENICHI KEN MIZUNO
English	Looks like an object but is actually a »mould«. This is for making chocolate. Toyama Pref in Japan is a traditional city in the foundry industry. This product was designed by us. and made by Fujita Corporation, a small town in Toyama City. The beautiful mould with the motif of family crests and petals consists of 6 parts. The separated figure has a Japanese sweets motif. The chocolate designed by BBS JAPAN in the same pref.It is a unique work created to convey the local industry to many people.
Native	「HANAGATAに込めた思い」それは「モノづくりは華のある仕事」であること。舞台でいうところの「いよ！花方（はながた）」です。地味で華やかさのない職人の世界と思われることもあるでしょう。でも「リアルを創意と工夫で生み出す」ことに誇りを持っています。遣り甲斐こそが華であり、華のある仕事と胸を張る人々に敬意を称してHANAGATAプロジェクトを企画しました。熱中できる仕事に向き合えば誰でも花方（はながた）なのだと。 HANAGATAの発想の原点は「金型をデザインしてしまう」ことでした。普段、金型のことは一部の人にしか関わりがありません。そこを知ってもらうことができたならば、モノづくりの楽しさを感じてもらえるはずです。そして触った人自身も体験することができる「美しい金型をつくろう」と決めたのでした。「コレはナニ？」「え？！」「すごい」「楽しい！」「かわいい」という言葉を頭の中で何度も反すうしながらデザインした形がこの「HANAGATA」なのです。
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