Communication

Jeonnam Dragons Football Club Rebranding

Extra Form

Country	Korea
Year	2023
Award	GOLD WINNER
Affiliation	Moravian Co., Ltd.
Designer	Jooon Q Park
English	Jeonnam Dragons FC had to change due to its continued poor performance and relegation to the second division, as the image of a "old-age club reminiscent of the past" prevailed. To this end, we established a new identity 'The Winning Stronghold' based on the heritage of the club and visualize the concept. The four straight lines representing the 'JD' means the player, fan, club, and region. The frame surrounding 'JD' represents passion, the spirit of the club. Through the combination of has been embodied as an impregnable stronghold.
Native	전남드래곤즈FC는 계속되는 저조한 성적과 2부 리그 강등 이후 ‘과거를 추억하는 한물 간 클럽’의 이미지가 팽배하여 변화가 불가피하였습니다. 이를 위해 훌륭한 로고 이전에 클럽 고유의 스피릿을 정립하여 이를 정체성으로 확립하고 조직 구성원들에게 내재화하는 것이 우선이라고 진단하였습니다. 전남드래곤즈FC의 특징인 끈끈한 조직력과 수비 축구, 외진 장소에 위치한 홈구장의 지리적 특성을 바탕으로 ‘The Winning Stronghold(승리의 요새)’라는 정체성을 도출하여 이를 CI・BI 디자인으로 시각화하였습니다. 전남드래곤즈FC의 새로운 CI・BI는 클럽의 이니셜인 ‘JD’를 중심으로 승리에 대한 열정이 담긴 도시를 요새와 용광로의 상징성을 차용하여 디자인하였습니다. ‘JD’를 표현한 네 가지 직선은 선수, 팬, 클럽, 지역간의 강한 유대감을 상징합니다. ‘JD’를 감싸고 있는 프레임은 클럽의 핵심 정신인 열정을 나타냅니다. 이 둘의 조형적 조화를 통해 탄탄한 조직력을 바탕으로 한 전남드래곤즈FC의 전술적 헤리티지를 난공불락의 요새로 형상화하였습니다.
Positive Comments

1. in Communication
   

   Intelligent Water Resources Dispatch System

2. in Communication
   

   4Paradigm Sage AIOS Packaging Design

3. in Industrial
   

   MAKE IT CLEAN

4. in Communication
   

   NC PLAY PROJECT

5. in Communication
   

   ScienceCom

6. in Industrial
   

   FoldWave

7. in Communication
   

   SAIO

8. in Communication
   

   Welcome Digital Bank Visual Identity

9. in Communication
   

   Care Together Happy Together Visual branding

10. in Communication
    

    Manna corporate identity design

11. in Space
    

    Murakoshi House

12. in Communication
    

    Pingtan Book House

13. in Communication
    

    Korean Medicine Blooms

14. in Communication
    

    Re Braille

15. in Industrial
    

    JEISYS MEDICAL LINEARZ

16. in Communication
    

    4Paradigm Pandemic Prediction System Design

17. in Communication
    

    UNAJIRO VI

18. in Communication
    

    Graphic design for Gwangju city commemoration

19. in Industrial
    

    Running badger electric go kart

20. in Communication
    

    The Worldly book design

21. in Industrial
    

    KAN

22. in Communication
    

    Bexei The Wandering Earth

23. in Communication
    

    Garden Salt

24. in Industrial
    

    One piece anti theft backpack

25. in Communication
    

    SFOC Visual Identity

26. in Communication
    

    Jeonnam Dragons Football Club Rebranding

27. in Communication
    

    Law Greening Workshop

28. in Communication
    

    Happy X Day

29. in Communication
    

    Care U Most

30. in Communication
    

    2022 Graduation exhibition GROW GLOW

31. in Communication
    

    Bubble Bomb

32. in Communication
    

    Energy Utopia

33. in Communication
    

    WALRUS PUMP Brand Design

34. in Communication
    

    Newing

35. in Communication
    

    The Song rhythm of Dongqian Lake

36. in Space
    

    Weaving Haifu

37. in Communication
    

    SHIN KONG Bank Light Evolution

38. in Communication
    

    ROKAF Typeface

39. in Industrial
    

    DuoSTiX Hand Shower

40. in Space
    

    YU SHAN COFFEE BOOKBAR

41. in Communication
    

    THE PENTHOUSE Visual Branding

42. in Industrial
    

    Wild wild child Fragrance Collection

43. in Space
    

    Wave House

44. in Communication
    

    BE BETTER Packaging for the Earth in 2050

45. in Space
    

    In Between the Red Brick Wall

46. in Industrial
    

    Exlicon Multi shape design tool

47. in Space
    

    Chengdu BMW Experience Center

48. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

49. in Space
    

    QUARK

50. in Communication
    

    YNL Design CI Renewal

51. in Space
    

    Yung Zing Tung Copper Culture Gallery

52. in Industrial
    

    Raresee The Eclipse

53. in Space
    

    Grayscale of Light

54. in Communication
    

    Sauce Expert

55. in Communication
    

    Project Echo

56. in Space
    

    Space 5 point 7

57. in Communication
    

    Zaishengdao Rice Packaging Design

58. in Industrial
    

    Plani

59. in Communication
    

    Butak Care app services for care workers

60. in Industrial
    

    Seal Built with Native Soil

Designed by sketchbooks.co.kr / sketchbook5 board skin