Communication

Care Together Happy Together Visual branding

Extra Form

Country	Korea
Year	2023
Award	GRAND PRIZE
Affiliation	Samsung Medical Center
Designer	Minhee Park, Se eun Park, Youngeun Kwon
English	Care Together Happy Together is our new slogan to pursue a goal of Patient’s Happiness and Future Medicine. We design the visual branding to express our goal and to enhance the brand value. Through the keywords which express Safety, Cutting-edge Intelligence, ESG, and Patient Centered, the 8 key visuals are completed from the illustrations including all members of doctors, nurses, and so forth. Each graphic element is connected with white curve and delivers implicative messages with rhythmical typography. The key visuals are connected by all treatment plans, so patients can empathize with our efforts through the consistent visual branding.
Native	‘함께하는 진료 함께하는 행복’은 현재와 미래를 이어주는 삼성서울병원의 새 슬로건입니다. 삼성서울병원은 슬로건에 담은 미래의료와 환자행복의 의미를 친근하게 전달하고, 브랜드 가치를 높일 수 있는 비주얼 브랜딩을 기획했습니다. 안전∙첨단지능∙ESG∙환자중심이라는 미래의료 키워드를 통해 의사∙간호사부터 미화원까지 병원의 다양한 구성원과 환자를 주인공으로 하는 일러스트로 8개의 키비주얼을 완성했습니다. 각각의 키비주얼은 흰색 곡선으로 이어지며 리드미컬한 타이포그래피와 함께 함축적 메시지를 전달합니다. 그리고 이는 환자가 병원에 첫 발을 내딛는 순간부터 곳곳의 치료 여정을 유기적으로 연결합니다. 병원 입구 미디어월에 상영되는 생동감 있는 애니메이션을 시작으로 건물 사이를 이어주는 긴 터널 벽, 리모델링 공사로 인한 3층 높이의 슈퍼그래픽 등 병원 내에서 자연스럽게 접할 수 있습니다. 환자들은 병원이 주는 답답함과 차가움 대신 재미와 여유로움, 행복함을 느낄 수 있도록 했습니다. 이처럼 여러 접점에서 마주하는 일관성 있는 비주얼 브랜딩을 통해, 환자들은 미래를 준비하는 병원의 발걸음에 공감하며 새로운 환자행복의 가치를 경험할 수 있습니다.
Website	www.samsunghospital.com
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