DIRECTOR. HSINYU CHEN

Hsinyu Chen is the Founder and Creative Director at Benzhi Design Consultant. He specializes in corporate identity, brand planning, brand communication and package design. His work is aimed at helping clients developing business opportunities by integrating business thinking, aesthetic value and technical realization. Over the past decade, he accomplished many successful projects and established a good reputation for his works. His clients include international and local companies such as Dentsu, Ogilvy, Hakuhodo, Panasonic, Uniqlo, W Taipei, Tourism Bureau M.O.T.C., TDRI. Up to now, Hsin-Yu has proceeded and worked with extraordinary expertise and been recognized by many international awards as well.