LEGACY BEYOND ASIA - Newker Logo

Newker Logo

Communication

Area

China

Year

2020

Award

WINNER

Client

Newker

Affiliation

SunDesign

Designer

SUN JIAN, Zou Wenbing

English

Newker wants a unique logo. The concept of "international alternative facilitator", a simple graphic with a logo that is easy to remember and recognize. The name "Newker" is inspired by international awards. Newker's text logo consists of the letter N and the graphic of the US Empire State Building. Just like opening the door to promoting the New York International Advertising Awards, the New York International Television Film Awards, and the London International Awards, so is doing business in China. Strict, fair, efficient and sustainable development; accurately express the meaning and function of the brand.

Native

该公司希望能拥有一个独一无二的标志，Newker使用一个简单的徽标来提出“国际奖项的推动者”的概念，图形简单容易记忆易于识别。“Newker”这个名称是受几个跨奖项的启发而来的, 并抓住了该品牌的“良好共鸣”以实现更好的国际化的目标。 Newker的文字标志是由字母N和美帝国大厦的图形组成。该品牌将全新的品牌定位为“国际奖项的推动者”，从而在字母“N”与美国帝国大厦之间建立了联系。“N“字是Newker的缩写与帝国大厦图形结合，如同打开一扇门看到了帝国大厦，更好的诠释Newker的国际化服务理念。宣传纽约国际广告奖，纽约国际电视电影奖和伦敦国际奖一样，在中国开展业务也是如此。严格，公平，高效和可持续的发展等同于良好和持久的设计；以准确表达品牌内涵与功能。