LEGACY BEYOND ASIA - 999 Brand new Cooling Ointment

999 Brand new Cooling Ointment

Industrial

Area

China

Year

2022

Award

WINNER

Affiliation

Good Cultural Creative Industry Shanghai

Designer

Cang Chen

English

The innovation of the project rests in adopting rubber balloon. Users only need to squeeze the balloon to make the cooling ointment spray out, free from the negative experience of traditional products that require hard inhalation. The appearance of color of macaron and the shape of drop, together with the soft touch of the balloon, makes the product more friendly. The product is small and cute, and portable, which is equipped with hanging holes, satisfying the usage requirement of users in various screens.

Native

本项目服务于华润三九集团，是一款全新的鼻吸涂抹俩用清凉油。这款产品不仅通过创新的结构带来不同于以往的使用体验，小巧圆润的外观也非常符合年轻用户的审美。尤其要强调的是设计的创新点，也就是橡胶气囊的应用，用户只需挤捏橡胶气囊即可让清凉油喷出，使用体验极佳，让用户告别了传统产品需要用力吸气的尴尬场面。在产品外观的设计中，设计师最终选择了马卡龙色系，摆脱了同类型产品沉闷无聊的外观配色，从外形上就能起到令人眼前一亮的作用。同时，水滴状的形状设计搭配橡胶气囊异常柔软的触感，让这款鼻吸涂抹俩用清凉在使用时更具有亲和力。产品整体小巧可爱，而且带有挂孔，便于随身携带，可以满足用户多场景的使用需求。

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