Communication

heen Pinkme Blueme

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	baskhanbio Corp.
Affiliation	27watt Co., Ltd.
Designer	Kim sun weong, Go tae ho
English	Brand identity and core value were defined to reflect the healthy ingredients used in heen products and the pleasant lifestyle of mixing. We built a signature core value consisting of Beauty, Balance, Colorful Life, and designed a graphic motif that allows beauty, change, and colorful life to melt and permeate in a healthy and beautiful way. In the printing stage, the natural design signature symbol and logo were naturally expressed through hydraulic processing, and the color was considered to draw attention to the first impression of the design through point gradation. We considered that the typo linework of naming can be used graphically.
Native	히엔의 제품에 사용된 건강한 원료 그리고 “섞어내는 즐거운 라이프스타일”을 반영하기 위해 브랜드 아이덴티티 및 핵심가치를 정의하였습니다. [뷰티],[발란스],[컬러풀라이프] 로 구성된 시그니처 core value 를 구축하였으며 아름다움, 변화, 다채로운 삶이 건강하게 녹아들고 아름답게 스며들 수 있는 그래픽 모티브를 고안하였습니다. 현재 이너 제품 시장에서는 수많은 친환경 패키지 디자인과 다양하고 많은 종류의 패키징이 판매되고 있어 이에 대한 차별화 요소로서 강점을 가질 수 있는 디자인 포인트를 구성하였습니다. 이는 인쇄 단계에서 형압 가공을 통해 자연스러운 디자인 시그니처 심볼 및 로고를 자연스럽게 표현하였으며 컬러는 포인트 그라데이션을 통해 디자인의 첫 인상이 주목받을 수 있도록 고려하였습니다. BI디자인은 대표적인 심볼마크와 함께 “녹아들고 스며드는” 히엔의 정체성을 담아 첫인상에 각인될 수 있도록 의도하였습니다. 네이밍의 타이포 라인워크가 그래픽으로 활용 될 수 있도록 고려하였습니다.
Website	27watt.com
Positive Comments

1. in Industrial
   

   TenKi Spliced magnetic suction toys

2. in Industrial
   

   MODULE collection DEESAWAT x SCG x JJD KMUTT

3. in Industrial
   

   Double Sided Chair

4. in Industrial
   

   Modular Screening Clinic for COVID19

5. in Industrial
   

   NBCQ Sound beach camping lamp

6. in Industrial
   

   The Sound of Length

7. in Industrial
   

   Degradable flowerpots without transplantation

8. in Communication
   

   RunnaB

9. in Industrial
   

   STRIX

10. in Communication
    

    Read The City Symposium

11. in Communication
    

    Wingk app for the visually impaired

12. in Industrial
    

    Highland

13. in Industrial
    

    Smart bedside lamp

14. in Communication
    

    distancE Cafe Brand Identity Design

15. in Space
    

    Changwon Public Library Rebranding

16. in Industrial
    

    Antige Micro needles Therapy System

17. in Industrial
    

    Loven Collection

18. in Industrial
    

    UNION MEDICAL UNIPICO

19. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

20. in Communication
    

    Tmall Autocare Tuning Center

21. in Communication
    

    heen Pinkme Blueme

22. in Communication
    

    IROIRO Eco Friendly Natural Life SOAP BAR

23. in Industrial
    

    Single RF needle

24. in Communication
    

    Absolut Lab

25. in Industrial
    

    TRIFIT

26. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

27. in Industrial
    

    Smart Posture Measurement BAREUM series

28. in Communication
    

    Theiere

29. in Communication
    

    Brand Design for LUHA SHOP

30. in Industrial
    

    ENT Medical Chair System

31. in Communication
    

    COCON

32. in Space
    

    KClighting Global Flagship Showroom

33. in Communication
    

    KHASTO Brand Identity

34. in Communication
    

    Scott fabric deodorizers packaging

35. in Communication
    

    Smart Home Network Wall Pad HNF I8240

36. in Communication
    

    WATER APP

37. in Communication
    

    Intelligent Wind Turbine Prediction System

38. in Communication
    

    Smart Irrigation Agriculture Platform

39. in Communication
    

    Packing for CHJ Jewellery products

40. in Industrial
    

    STEADFAST Coffee Brewer

41. in Communication
    

    ANANTI Journey

42. in Industrial
    

    yokun Olfactory Training System

43. in Industrial
    

    PANCOM Hope thermometer campaign branding

44. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

45. in Communication
    

    THE Craving

46. in Industrial
    

    Listener

47. in Industrial
    

    sos balloon

48. in Industrial
    

    FUN TO barbecue integrated box

49. in Communication
    

    Premium makgeolli Weorabi

50. in Communication
    

    GENG TIAN

51. in Communication
    

    WARNING

52. in Industrial
    

    Aunion Objet Multi Plug

53. in Communication
    

    MYCRO BAY

54. in Communication
    

    Artisans of Korea

55. in Communication
    

    build up

56. in Communication
    

    2and4

57. in Communication
    

    ZERO Brand Identity

58. in Industrial
    

    Transper

59. in Industrial
    

    Cozy Time

60. in Industrial
    

    In Outside

Designed by sketchbooks.co.kr / sketchbook5 board skin