Communication

Origami Letter

Extra Form

Country	Japan
Year	2024
Award	WINNER
Client	BROTHER INDUSTRIES
Affiliation	AQUARING
English	The idea behind this—a personal touch will create a memorable gift. We sought to create a communication tool between a letter and a chat app. Apps are an everyday part of life, but they lack emotion with their simple UI, while handwriting can be a pain. That's why our tool is easy to use and express your feelings to others. It is the perfect communication tool for today's world. On the site users can fold a digital letter or print and fold a paper letter, giving users two ways to send messages. Messages are folded either digitally or through print, and the act of folding conveys a sense of warmth and care.
Native	コンセプトは「このひと手間は、きっと贈り物になる。」です。 手紙とチャットの中間となるコミュニケーションをデザインできないか、を考えました。 私たちの日常に馴染んだスマホのチャットアプリは、手軽なUIで気軽に送れるが、「気持ちを込める」という行為がどこか薄くなってきた。しかし、手紙をペンで書くのは面倒に感じてしまう。 だから、手軽だけど自分の気持ちが込もる、その気持ちが相手に伝わる。そんな文字のコミュニケーションを今の時代にちょうどいい形で実現しました。 ユーザーは、Webサイト上の折り紙を折る「デジタル折り紙レター」と、プリントした折り紙を折る「プリント折り紙レター」の、2つ方法でメッセージを送ることができます。 デジタルやプリントで、折るというひと手間を加えたメッセージだからこそ、相手を大切にしている気持ちが伝わります。
Website	sdgsstory.global.brother/j/special/origami
Positive Comments
Judging Comments	The communication tool offering digital and printable folding letters has been praised for its novel approach to personal messaging, combining the convenience of apps with the heartfelt touch of handwritten notes. Its emphasis on the act of folding as a gesture of warmth and care has made it a standout for fostering emotional connections, earning acclaim for its effectiveness in today's digital landscape.

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