Industrial

TRISECTION

Extra Form
Country	China
Year	2019
Award	Winner
Affiliation	Dongguan GAFA Cultures and Creativity Institute
Designer	ZHANGJIAN
English	At present, on supermarket shelves, the wine of a brand is to reduce the same winebottle on the equal proportion into three types of large, medium and small bottles, to convey the concept of capacity trisection. Buyers are unable to directly know the specific capacity of large, medium and small bottles. By dividing the body of the winebottle with common capacity (750ml) into three equal parts, we can design the winebottles with three different heights as if the original bottle were evenly cut, so that consumers can easily know the exact capacity of wine through the height of the bottle.
Native	很多包装都分为大、中、小号的区别，但这些区别仅仅是将同一种造型的包装放大或缩小，虽然在视觉上很统一，但为消费者带来很大的困惑，那就是大、中、小的具体容量没法一眼就能有一个准确的比较和估算。在目前超市货架上，一个品牌的红酒都是对同一酒瓶等比例缩小，制成大、中、小三种瓶型，来传达容量三等分的概念，购买者无法直观得知大、中、小三个酒瓶具体容积。对普通容积（750ml）酒瓶的瓶身做三等分分割，设计出好像对原有酒瓶进行均匀切割后的、、高、中、矮三种高低不同的酒瓶，消费者通过瓶子高矮非常容易地知道酒的准确容量。这样的设计可以普遍推广到各类饮料瓶甚至香水瓶设计。包装设计应该还原到为消费者使用识别便利的原点，而不是在装饰美化上做过多的修饰。