Country | China |
---|---|
Year | 2019 |
Award | Bronze Winner |
Affiliation | SunDesign |
Designer | JIANSUN |
English | Zhe Gu Tea's unique logo mark originates from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. The high-end packaging originated from an obstruct conception of Buddhism as the Chinese word “Kon.” The growing area of Zhe Gu Tea, Dong Shan hill, is a Buddhist shrine. The gift box shows the culture connotation of the growing area. Thus, the symbolic high-end packaging can represent the tea in Hainan area. |
Native | 鹧鸪茶是中国海南地区特有的一种半发酵茶。 鹧鸪茶logo是一个字体标志,其特有的字体来源于中文字体小篆加上茶树叶纤细的轮廓,又表现出泡茶时香气的形状。 普通包装的设计灵感来源于鹧鸪鸟的传说。素白的底色,采用白描的手法手绘出一只鹧鸪鸟栖息在树上。直接并且简约。 高端包装源于一个抽象的佛家概念,即“空”。鹧鸪茶的产地东山岭是一片佛教圣地,佛家追求空灵、正道。 包装图案有三个组成部分:用茶叶与佛手相结合,演化出似叶似手的图案;鹧鸪茶烘培之后呈小球状,酷似佛珠;用茶珠拼成山水,表达佛家“看山非山、见水非水”的禅意。 此系列鹧鸪茶礼盒充分表达出其产地文化内涵,成为了可以代表海南地区茶叶的标志性高端礼品。 |
OUKIKYO
TYPOTECT
ORCHID SPA 2
SHICHENG LIVING ROOM
LOTUS ART CENTER
JOYCITY KIDS WORLD
TAC THE AIR PURIFIER
THE LAKE ONE
PAPRIKA STOOL
URBAN FARM CHANGSHA
PULL THE HANGER
KOREA SOIL POLLUTION
CONVOLO
PENCIL SHARPENER
COLORS OF TIME
SQUARING
OUT OF FRAME
MUTUALISM
BEEHIVE HOUSE
SPIRAL ARCHES
SUEHIRO NAGAYA
THE JINJU SILK LAB
GUANGXI BABAO TEA
AIR WING III
LIGHT OF TEMPLE
AEGIS 300I
YOU AND ME
COLONS BRAND DESIGN
HARUHARU WONDER
BETWEEN
CHILDLIKE PURITY
EBD
PORTABLE TEA INFUSER
THE MORGAN
ZEN AND SPA CENTER
TRAVEL TEA SET
PANELING FASTENER
REGRESSION
BCSW MEDITATION ROOM
ZAMO
SHANG JU HOTEL
ONP
ATTENTION
CAMPING AT HOME
THE FORTUNE BRIDGE
INZONE MALL
YIN RESIDENCE
PLANTS TRADE
NAFA ARTS PRESCHOOL
24 SOLAR TERMS
BIUM
ONDA
ZHE GU TEA
LIBERATING WHEELCHAIR
TWISTING
TREASURED MANSION
LUMINOUS WALL
ZHONGNAN MANSION
ESEN
A PIECE OF FULL MOON
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