Communication

GUANGXI BABAO TEA

Extra Form
Country China
Year 2019
Award Bronze Winner
Affiliation Guangxi university of finance and economics
Designer GUANGHUAYU
English This work took the Zhuang brocade and Zhuang language of the Guangxi Zhuang Autonomous Region of China as the creative elements, Split combination ornamentation and match with the rich colors of Zhuang brocade, combining with the characteristic tea products of Guangxi native to create a new tea product with local traditional cultural characteristics.
Native 中国广西八宝茶是由广西本地的金花茶、八角茶、茉莉花茶、玉兰花茶、薄荷茶、桂花茶、沉香茶、莲花茶八种茶品组合在一起的新茶文化品牌,具有浓郁的地方文化特征及独特的品牌调性。整个品牌的形象设计以中国广西壮族自治区的壮锦及壮语作为基础创意元素,将壮锦原有的纹饰进行拆分组合,在传承壮锦原有图形的特质下运用现代的图形组合方式,所有的图形设计均以菱形为基点,从而得到品牌的形象及辅助图形;品牌包装的内盒设计摆放也以壮锦经典的图形组合形式呈现;品牌色调抽取壮锦中的元素色彩,以紫若蓝、桃红、柠檬黄、暖绿四色为主色,运用色彩对比的手法,使整个品牌的调性充满了地域文化特色及浓郁的个性,在不失传统的同时又具有现代年轻化的特质。
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  1. EW roaddrain

  2. Golden BPM

  3. Hangeul Door Lock

  4. Umbrella

  5. Electrical appliance

  6. Water-storage cap Umbrella

  7. HIDDENBLOCK

  8. LIGHT WATERFALL

  9. CTS OCEAN SPRING

  10. CJ FRESHWAY VI

  11. OUKIKYO

  12. TYPOTECT

  13. ORCHID SPA 2

  14. SHICHENG LIVING ROOM

  15. LOTUS ART CENTER

  16. JOYCITY KIDS WORLD

  17. TAC THE AIR PURIFIER

  18. THE LAKE ONE

  19. PAPRIKA STOOL

  20. URBAN FARM CHANGSHA

  21. PULL THE HANGER

  22. KOREA SOIL POLLUTION

  23. CONVOLO

  24. PENCIL SHARPENER

  25. COLORS OF TIME

  26. SQUARING

  27. OUT OF FRAME

  28. MUTUALISM

  29. BEEHIVE HOUSE

  30. SPIRAL ARCHES

  31. SUEHIRO NAGAYA

  32. THE JINJU SILK LAB

  33. GUANGXI BABAO TEA

  34. AIR WING III

  35. LIGHT OF TEMPLE

  36. AEGIS 300I

  37. YOU AND ME

  38. COLONS BRAND DESIGN

  39. HARUHARU WONDER

  40. BETWEEN

  41. CHILDLIKE PURITY

  42. EBD

  43. PORTABLE TEA INFUSER

  44. THE MORGAN

  45. ZEN AND SPA CENTER

  46. TRAVEL TEA SET

  47. PANELING FASTENER

  48. REGRESSION

  49. BCSW MEDITATION ROOM

  50. ZAMO

  51. SHANG JU HOTEL

  52. ONP

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