Coummunication

Cipher - Individual Beauty -

Extra Form

Country	Japan
Year	2017
Award	GOLD WINNER
Affiliation	Satoshi Dáte
Designer	Satoshi Dáte
English	Many Asian women experience self-doubt due to modern society’s focus on physical appearance. Outer beauty is more valued than inner beauty. Rigid beauty expectations created by society, especially for women, make people lose awareness of individual beauty and cause them to fall victim to negative ways of thinking and destructive behaviours. To express the concept of individual beauty, the video features a woman who is not represented in a way to emphasise ideas of cuteness or sexual allure. The theme is further underlined by the use of a poem on the idea that each part of a person’s body is a code, conveying the individual’s uniqueness.
Native	多くのアジア人女性が、見た目に重きを置く現代社会で自分の価値を見いだせずに苦しんでいる。外面の美しさが内面の美しさより重要視されやすいアジア。社会によって創りだされた美に対する固定概念により、人々は自身の内面の美しさに気づけず、自分の価値を見出せなくなっている。 作品には内面の美しさを象徴する一人の女性が登場し、音楽と詩により彼女の個人の美しさに焦点を当てる。人の体はさまざまなパーツでできている。それらひとつひとつの形や動きが、暗号のように持ち主の内面や経験を語る。その秘められた個性こそが、その人の美しさである。この作品を通して、社会から「女性はこうあるべき」と歪んだイメージを押し付けられた女性たちに、個人の美しさを再認識して欲しいと願う。また、自分自身を受け入れ健全な心と体を保つように促すことは、健全な社会をつくることに繋がると信じている。
Website	www.satoshidate.com

1. in Industrial
   

   Spiral Pavilion

2. in Communication
   

   CD Cover for Jan Heinrich

3. in Communication
   

   Covert-regular / Covert-irregular Typeface

4. in Communication
   

   IOT COMMUNICATION CHARACTER

5. in Communication
   

   LESS IS MORE

6. in Communication
   

   SHARING CULTURE

7. in Communication
   

   [PACKAGE DESIGN] 'THE SHARK' causal wine brand.

8. in Industrial
   

   Public bike rental system

9. in Industrial
   

   Pun Riddles

10. in Communication
    

    Seating Guide

11. in Space
    

    続 SUKOSHIAKARITE AKEBONO

12. in Industrial
    

    90°screwdriver

13. in Industrial
    

    Air Toaster mini

14. in Industrial
    

    AIREA

15. in Industrial
    

    Aubergine Pillow

16. in Industrial
    

    Brighter.

17. in Industrial
    

    Clever Can

18. in Industrial
    

    Clevu_smart glasses for the low vision elderly

19. in Industrial
    

    Convenient Fork

20. in Industrial
    

    Decibel stool

21. in Industrial
    

    Easy Van

22. in Industrial
    

    FAT BURNING

23. in Industrial
    

    free ring mouse

24. in Industrial
    

    Height Adjustable Shower Head

25. in Industrial
    

    i

26. in Industrial
    

    KOOC (Keep&Cook)

27. in Industrial
    

    Life stretcher - The rescue stretcher - being carried by a single person

28. in Industrial
    

    Modular Climbing Wall

29. in Industrial
    

    MOSS'

30. in Industrial
    

    My Temperature

31. in Industrial
    

    Needles

32. in Industrial
    

    Pot-purifier

33. in Industrial
    

    Raised spot escalator

34. in Communication
    

    Ridiculous Thoughts of 'TIAN MA XING KONG'

35. in Industrial
    

    Rock Wave Bench

36. in Industrial
    

    Secondary area

37. in Industrial
    

    Side table type air purifier _ Cozy

38. in Industrial
    

    STORAGE KITCHEN TOY

39. in Industrial
    

    SUB WHEEL

40. in Industrial
    

    The Yemenite totem

41. in Industrial
    

    Two drops

42. in Industrial
    

    Two-Way Box Buler

43. in Space
    

    Handcraft on the lake

44. in Space
    

    Lóng Wáng Atlas

45. in Communication
    

    4D Museum of Space

46. in Communication
    

    Origami animal tickets for children

47. in Industrial
    

    2C3D - Tactile Camera For The Blinds

48. in Industrial
    

    Non-fired earth products

49. in Industrial
    

    Aero - Humidity water harvester

50. in Industrial
    

    Water Mask Dispenser

51. in Coummunication
    

    Cipher - Individual Beauty -

52. in Industrial
    

    Drain Cover with Ash Tray

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