LEGACY BEYOND ASIA - Forpet Dog Food

Forpet Dog Food

Communication

Area

China

Year

2020

Award

WINNER

Client

SunDesign

Affiliation

SunDesign

Designer

JIANSUN

English

The humanized packaging design consists of a series of five hand-drawn watercolor illustrations of dogs as a dog family, stressing the Forpet is commitment to caring for every dog. The watercolor illustrations of five dogs are vivid and give a sense of spirituality. They can be used in combination with different flavors of dog food packaging, giving Forpet a colorful story. These watercolor illustrations are warm and friendly dog faces, which retain a strong sense of individuality. The design encourage people to discover the dog is multiple characters and emphasize that dogs need a healthy life.

Native

Forpet是备受喜爱的狗粮品牌，在中国及其他地区销售。本设计将重点放在了狗粮对狗无条件照护的承诺上，Forpet既是富有爱心的照顾者又是宠物健康方面的领导者，从而创造了一个在温暖和专业之间取得平衡的品牌，使Forpet在故事中成为多面产品。建立了一个品牌系列，作为Forpet坚定的宣言：每只狗都在这里包装使用手绘人性化地强调了Forpet对爱护每只狗的承诺。由五只狗组成的水彩画灵动且传神，以不同口味的狗粮包装组合使用，使Forpet可以灵活地讲述丰富多彩的故事。这些抽象插图面部特征友善温暖，并保留了强烈的个性感：发现狗的多种个性，同时强调使它们需要更多的健康生活。水彩画所表现出的温暖，友善和人性与鲜明的手绘字体标志相融合，为包装注入了亲切元素。一个可以根据受众群体灵活调整的品牌。