Communication

Pineapple cake Packaging

Extra Form
Country Chinese Taipei
Year 2020
Award GRAND PRIZE
Client EliteEmbossing
Affiliation Printing Technology Research Institute
Designer CHUNG CHAO KAI, LI YING TSE, CHIU MING FENG
English Pineapple cake is the most representative traditional pastry and is also the most popular gift choice in Taiwan. For market segmentation and hightlighting the brand personality, the packaging design provides customized design with variety of embossing process techniques, and is combined with the Taiwanese traditional 3-tier basket packaging construction. The visual of packaging design utilize autumn leaf element for the Mid-Autumn Festival. We create the gift choice according to modern design in parallel with traditional forms, make paper packaging and printing more exquisite with new brand look.
Native 鳳梨酥是台灣最具有代表性的傳統糕點,也是台灣最受歡迎的禮品選擇;禮品包裝設計為了做出市場區隔與凸顯品牌個性,可提供設計客製化與結合多樣化壓紋加工技術,以協助客戶提升產品包裝的特殊質感,引導視覺與觸覺讓產品擁有1+1>2的創新可能,讓消費者留下深刻印象。 透過連結康寶興品牌專業與產品關聯性,我們以結合紙張壓紋加工技術來提升商品包裝價值感,再搭配傳統三層式提籃結構設計,在提把與表面紙張部分運用秋天元素的樹葉視覺來對應秋節主題贈禮用途, 並選用木紋壓紋來增加包裝的觸覺巧思;可另依照贈禮季節或節慶,來挑選對應的視覺圖像風格。開發以現代設計與傳統形式並行的贈禮選擇,讓紙品印刷不再只是普通的印刷品,也能展露亮眼的新面貌。
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  1. NAVIGATOR

  2. PRESS

  3. Anti-Gravity

  4. No. 9 Rhapsody

  5. Pineapple cake Packaging

  6. OWSPACE BOOKSTORE

  7. NICHIGEI &BAUHAUS

  8. House in Shiraiwa

  9. Multi Faceted Tent

  10. Cumulus

  11. CookieRun Typeface

  12. Dongchon Charcoal Garden

  13. CHANNEL A NETWORK BRANDING

  14. SILLYMANN KIDS JUMONY 300ml

  15. HODRMEN Brand Design

  16. Fresheasy

  17. Piggy bank

  18. RC-41

  19. Safety helper

  20. CLAYARCH GIMHAE MUSEUM

  21. DW Impactamin Typeface Design

  22. Encounter.Reflection

  23. AP-1019D & AP-0119

  24. The Pine Life Hall, Xi’an

  25. AX-Athlete Office

  26. Aqua POWER

  27. ASH beauty salon

  28. Seotun Saram UXUI Design

  29. Coreintive Corporate Website

  30. The Legend of Cheung PO Tasi 2

  31. LUMINDEX 5 LED Headlight

  32. Cutting Space

  33. 703 Magic Apartment

  34. Love Tea

  35. Jeju Liquor Branding

  36. Murderous Virus

  37. Flexibly Forklift

  38. AutoMarker

  39. DATAGATE

  40. Longfor Mansion Guangzhou

  41. Triangular Connectivity Series

  42. TEXTILE

  43. CIRCLE

  44. Mojito dining table

  45. 防堵地漏 (Combat the floor drain)

  46. Context to Type

  47. Axglo XE 1

  48. ELEMENT MYSTIC

  49. WAKABACHO WHARF

  50. PLAN M

  51. Mori's home

  52. part ea

  53. Split Induction

  54. 5GX Cinema

  55. Air purifier - Clair K

  56. FLYING

  57. WAVING RIBBON

  58. Lotte World Adventure Road

  59. Brewing coffee machine

  60. Word Up Up

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