Space

Sunhyangjung

Extra Form

Country	Korea
Year	2020
Award	GRAND PRIZE
Client	SK telecom
Affiliation	GBO
Designer	Kwangjin Woo, Jaegyun Seo, Changhwan Noh
English	Sunhyangjeong(Bell Pavilion of Echoing Virtue) was born to echo a sound of peace and prosperity to Asia at the ASEAN–Republic of Korea Commemorative Summit 2019 in Busan. Its meaning and overall shape follows the traditional Korean bells, but it has been modernly reinterpreted by applying 5G and AI technology. It is also designed to empathize with pan-Asian orientalism beyond Korean characteristics. The landscape of Oriental painting is linked with the bell and it will welcome Asian leaders with a serene but magnificent echoing sound.
Native	선향정은 “2019 한·아세안 특별 정상 회의”를 맞아, 평화와 번영의 울림을 주고자 탄생하였다. 한국의 범종을 모티브로 하여 전체적인 비례와 용뉴, 견대, 윤곽등은 전통을 따르되 AI, 5G 테크놀로지 등을 적용하여 현대적으로 재해석하였다. 범종을 품고 있는 구조물 또한 전통 구축 방법을 따르되 한국성을 넘어 범아시아적인 오리엔탈리티를 공감하도록 디자인되었다. 기둥 너머로 보이는 수목화적 풍경은 범종과 연계되어, 고요하면서도 웅장한 울림으로 각국 정상들을 환대할 것이다. 이 커다란 울림이 아시아를 넘어 만방에 새로운 시작을 알리길 기대한다.
Website	www.gbo.kr

1. in Space
   

   Between Light · Corridor

2. in Space
   

   In praise of shadows

3. in Space
   

   CIGAR AGE

4. in Space
   

   Reverse time

5. in Space
   

   Single senior residents

6. in Space
   

   Realm of Tranquility

7. in Space
   

   Simple Corner of Nature

8. in Space
   

   Immerse in Sunlight

9. in Space
   

   New Asian Styling

10. in Industrial
    

    RELAX STAND

11. in Space
    

    Extension

12. in Space
    

    French Sentiment Taipei

13. in Industrial
    

    UFO Collection

14. in Industrial
    

    Cloud Bookshelf

15. in Space
    

    Sales offices

16. in Space
    

    Pure WH

17. in Industrial
    

    Doggy Talky

18. in Industrial
    

    engraft

19. in Space
    

    A WHALE'S JOURNEY : BANGUDAE ROCK PAINTINGS

20. in Industrial
    

    Neo Modern L Bend Mixer

21. in Industrial
    

    FEI YANG

22. in Space
    

    Aroma Cocktail Lounges

23. in Industrial
    

    SpaceMaster

24. in Space
    

    Balance

25. in Communication
    

    Poster [The Exhibition of Isu Is Size]

26. in Space
    

    Gwanghwamun Haemul

27. in Communication
    

    Olive Young promotion packages for VIP

28. in Space
    

    Haizhou WuYue Plaza

29. in Space
    

    Symbiosis

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    Colors of Strength & Tenderness

31. in Space
    

    Memory of Purple

32. in Space
    

    Caffe Diem @ Pekan Cina

33. in Industrial
    

    the track stretcher bed

34. in Communication
    

    LIFE Lab.

35. in Space
    

    Boundary

36. in Space
    

    Cohesion

37. in Industrial
    

    Ai photography robot

38. in Space
    

    Colorful Palette

39. in Communication
    

    The 10th Anniversary of CDU-Wintec

40. in Space
    

    The Hill Boutique

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    Diversity and Cohesion

42. in Space
    

    Jade Artwork

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    Synergetic Purity

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    Black and White Narrative

45. in Industrial
    

    IJOY Slippers

46. in Space
    

    Reborn

47. in Space
    

    Microflat X

48. in Industrial
    

    bow lamp named "Monday"

49. in Industrial
    

    Circadian Glasses

50. in Communication
    

    Forest Mood

51. in Industrial
    

    Dust Respirator Mask

52. in Industrial
    

    Seoul City bicycle

53. in Communication
    

    Coreintive Corporate Identity

54. in Industrial
    

    Icy Speaker

55. in Space
    

    brutalist architecture

56. in Communication
    

    KSCF Branding & VI

57. in Communication
    

    DATAMONOLITH_AI Data Sculpture

58. in Communication
    

    sosori

59. in Space
    

    Sunhyangjung

60. in Industrial
    

    Mobile Stream

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