Space

Sunhyangjung

Extra Form

Country	Korea
Year	2020
Award	GRAND PRIZE
Client	SK telecom
Affiliation	GBO
Designer	Kwangjin Woo, Jaegyun Seo, Changhwan Noh
English	Sunhyangjeong(Bell Pavilion of Echoing Virtue) was born to echo a sound of peace and prosperity to Asia at the ASEAN–Republic of Korea Commemorative Summit 2019 in Busan. Its meaning and overall shape follows the traditional Korean bells, but it has been modernly reinterpreted by applying 5G and AI technology. It is also designed to empathize with pan-Asian orientalism beyond Korean characteristics. The landscape of Oriental painting is linked with the bell and it will welcome Asian leaders with a serene but magnificent echoing sound.
Native	선향정은 “2019 한·아세안 특별 정상 회의”를 맞아, 평화와 번영의 울림을 주고자 탄생하였다. 한국의 범종을 모티브로 하여 전체적인 비례와 용뉴, 견대, 윤곽등은 전통을 따르되 AI, 5G 테크놀로지 등을 적용하여 현대적으로 재해석하였다. 범종을 품고 있는 구조물 또한 전통 구축 방법을 따르되 한국성을 넘어 범아시아적인 오리엔탈리티를 공감하도록 디자인되었다. 기둥 너머로 보이는 수목화적 풍경은 범종과 연계되어, 고요하면서도 웅장한 울림으로 각국 정상들을 환대할 것이다. 이 커다란 울림이 아시아를 넘어 만방에 새로운 시작을 알리길 기대한다.
Website	www.gbo.kr

1. in Industrial
   

   bow lamp named "Monday"

2. in Industrial
   

   Circadian Glasses

3. in Communication
   

   Forest Mood

4. in Industrial
   

   Dust Respirator Mask

5. in Industrial
   

   Seoul City bicycle

6. in Communication
   

   Coreintive Corporate Identity

7. in Industrial
   

   Icy Speaker

8. in Space
   

   brutalist architecture

9. in Communication
   

   KSCF Branding & VI

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    DATAMONOLITH_AI Data Sculpture

11. in Communication
    

    sosori

12. in Space
    

    Sunhyangjung

13. in Industrial
    

    Mobile Stream

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    NAVIGATOR

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    PRESS

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    Anti-Gravity

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    No. 9 Rhapsody

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    Pineapple cake Packaging

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    OWSPACE BOOKSTORE

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    NICHIGEI &BAUHAUS

21. in Space
    

    House in Shiraiwa

22. in Industrial
    

    Multi Faceted Tent

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    Cumulus

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    CookieRun Typeface

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    Dongchon Charcoal Garden

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    CHANNEL A NETWORK BRANDING

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    SILLYMANN KIDS JUMONY 300ml

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    HODRMEN Brand Design

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    Fresheasy

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    Piggy bank

31. in Industrial
    

    RC-41

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    Safety helper

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    CLAYARCH GIMHAE MUSEUM

34. in Communication
    

    DW Impactamin Typeface Design

35. in Industrial
    

    Encounter.Reflection

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    AP-1019D & AP-0119

37. in Space
    

    The Pine Life Hall, Xi’an

38. in Space
    

    AX-Athlete Office

39. in Industrial
    

    Aqua POWER

40. in Space
    

    ASH beauty salon

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