Space

Sunhyangjung

Extra Form

Country	Korea
Year	2020
Award	GRAND PRIZE
Client	SK telecom
Affiliation	GBO
Designer	Kwangjin Woo, Jaegyun Seo, Changhwan Noh
English	Sunhyangjeong(Bell Pavilion of Echoing Virtue) was born to echo a sound of peace and prosperity to Asia at the ASEAN–Republic of Korea Commemorative Summit 2019 in Busan. Its meaning and overall shape follows the traditional Korean bells, but it has been modernly reinterpreted by applying 5G and AI technology. It is also designed to empathize with pan-Asian orientalism beyond Korean characteristics. The landscape of Oriental painting is linked with the bell and it will welcome Asian leaders with a serene but magnificent echoing sound.
Native	선향정은 “2019 한·아세안 특별 정상 회의”를 맞아, 평화와 번영의 울림을 주고자 탄생하였다. 한국의 범종을 모티브로 하여 전체적인 비례와 용뉴, 견대, 윤곽등은 전통을 따르되 AI, 5G 테크놀로지 등을 적용하여 현대적으로 재해석하였다. 범종을 품고 있는 구조물 또한 전통 구축 방법을 따르되 한국성을 넘어 범아시아적인 오리엔탈리티를 공감하도록 디자인되었다. 기둥 너머로 보이는 수목화적 풍경은 범종과 연계되어, 고요하면서도 웅장한 울림으로 각국 정상들을 환대할 것이다. 이 커다란 울림이 아시아를 넘어 만방에 새로운 시작을 알리길 기대한다.
Website	www.gbo.kr

1. in Communication
   

   The 10th Anniversary of CDU-Wintec

2. in Space
   

   The Hill Boutique

3. in Space
   

   Diversity and Cohesion

4. in Space
   

   Jade Artwork

5. in Space
   

   Synergetic Purity

6. in Space
   

   Black and White Narrative

7. in Industrial
   

   IJOY Slippers

8. in Space
   

   Reborn

9. in Space
   

   Microflat X

10. in Industrial
    

    bow lamp named "Monday"

11. in Industrial
    

    Circadian Glasses

12. in Communication
    

    Forest Mood

13. in Industrial
    

    Dust Respirator Mask

14. in Industrial
    

    Seoul City bicycle

15. in Communication
    

    Coreintive Corporate Identity

16. in Industrial
    

    Icy Speaker

17. in Space
    

    brutalist architecture

18. in Communication
    

    KSCF Branding & VI

19. in Communication
    

    DATAMONOLITH_AI Data Sculpture

20. in Communication
    

    sosori

21. in Space
    

    Sunhyangjung

22. in Industrial
    

    Mobile Stream

23. in Space
    

    NAVIGATOR

24. in Communication
    

    PRESS

25. in Space
    

    Anti-Gravity

26. in Space
    

    No. 9 Rhapsody

27. in Communication
    

    Pineapple cake Packaging

28. in Space
    

    OWSPACE BOOKSTORE

29. in Communication
    

    NICHIGEI &BAUHAUS

30. in Space
    

    House in Shiraiwa

31. in Industrial
    

    Multi Faceted Tent

32. in Space
    

    Cumulus

33. in Communication
    

    CookieRun Typeface

34. in Communication
    

    Dongchon Charcoal Garden

35. in Communication
    

    CHANNEL A NETWORK BRANDING

36. in Industrial
    

    SILLYMANN KIDS JUMONY 300ml

37. in Communication
    

    HODRMEN Brand Design

38. in Communication
    

    Fresheasy

39. in Communication
    

    Piggy bank

40. in Industrial
    

    RC-41

41. in Industrial
    

    Safety helper

42. in Space
    

    CLAYARCH GIMHAE MUSEUM

43. in Communication
    

    DW Impactamin Typeface Design

44. in Industrial
    

    Encounter.Reflection

45. in Industrial
    

    AP-1019D & AP-0119

46. in Space
    

    The Pine Life Hall, Xi’an

47. in Space
    

    AX-Athlete Office

48. in Industrial
    

    Aqua POWER

49. in Space
    

    ASH beauty salon

50. in Communication
    

    Seotun Saram UXUI Design

51. in Communication
    

    Coreintive Corporate Website

52. in Communication
    

    The Legend of Cheung PO Tasi 2

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