Space

INSIDE MAGRITTE EXHIBITION

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	GNC MEDIA Co., Ltd.
Affiliation	DESIGN MIDUM Co., Ltd.
Designer	LEE HONG SEOK, JEONG HYO JIN, JEONG JI SOO, OH HYUN GYO
English	An exhibition of 5 spaces designed to transport visitors between the imaginary and reality as surrealist artist René Magritte’s artworld is explored. Special lighting establishes a surreal tone, inviting visitors to reflect on, feel, and experience the art. A mirror inspired by <Not to be Reproduced> reflects visitors’ backs, inducing uncommon feelings. Monochromatic colors appearing achromatic in the <Lighting Room> offer an escape from the mundane. Props made with over scale in <Magritte’s Surrealism> highlight surrealist artists’ quirks. This unconventional exhibition of Magritte’s work encourages new perspectives on one’s life.
Native	초현실주의 작가인 르네 마그리트 작품세계관을 가상과 현실 사이를 오가며 느낄수 있도록 기획한 전시공간이다. 총 5개의 공간으로 구성되어 있으며 각 공간별 특성을 통한 스토리를 가지고 있다. 이번전시는 작가의 작품세계를 느끼고 생각하고 체험하는 공간들을 색상과 소재를 이용하여 구분하며, 마그리트의 작품세계처럼 기존 틀에서 벗어난 작품연출을 위해 작품뒷면에 간접조명을 이용하여 연출효과를 극대화 하였다. <Not to be Reproduced>작품을 컨셉으로 디자인한 거울이지만 본인의 뒷모습이 보이는 공간 역시 초현실주의에 대한 관람객의 일반적이지 않은 감정이입을 유도한다. <Lighting Room>에서 보여지는 Monochromatic 공간은 특수조명을 사용하여 모든 컬러가 무채색으로 보이는 공간으로, 일반적이라고 생각했던 기존의 틀에서 벗어날 수 있는 공간으로 디자인하였다. <Magritte’s Surrealism>에서 보여지는 Over scale로 제작된 소품과 여러 가지 소재들은 초현실주의 작가들의 특성을 살리는 요소 중 하나이다. 마그리트의 작품세계를 낯선 시선으로 표현한 이번 전시는 관람자로 하여금 삶을 다른 시각으로 바라볼 수 있게 해 줄 것이다.
Positive Comments

1. in Space
   

   Realm of Eastern Literati

2. in Space
   

   ZEXIN LUOYANG YUNYUE TIANZHU

3. in Space
   

   Aureole Sky Castle

4. in Communication
   

   Friends Visual Branding

5. in Communication
   

   Pure Series Packaging

6. in Space
   

   Yango Jiaxing Sales Center

7. in Space
   

   Transformation of Dongmen Wharf Chengdu

8. in Communication
   

   BIGKIT Onboarding kit of BIGPICTURE

9. in Communication
   

   Follow follow 米 - Samsung Card SNS Event

10. in Space
    

    Xi'an 'SKY MANSION' Marketing Center

11. in Communication
    

    Jasmin Coffee Brand Identity

12. in Communication
    

    東北 6 県レトルトカレー

13. in Space
    

    Erran

14. in Space
    

    Original Chicken

15. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

16. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

17. in Space
    

    The Traders Club

18. in Space
    

    GENTLE AS A MIRROR TIME CREATION

19. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

20. in Communication
    

    Tea packaging of DaRu series

21. in Space
    

    Climate adapted City Color Design Method

22. in Communication
    

    Museum Of Form

23. in Space
    

    Hang Seng New Generation banking

24. in Space
    

    Return of spirit

25. in Industrial
    

    KLAR Air Purifier

26. in Communication
    

    PUPPICK

27. in Communication
    

    Challenge

28. in Industrial
    

    Between Heart

29. in Industrial
    

    SHR.D

30. in Industrial
    

    Wet wipes type fire emergency mask

31. in Space
    

    The First Drizzle Of Spring

32. in Space
    

    Wave

33. in Space
    

    RP Luxury Watches Galleria

34. in Industrial
    

    Aero Breath fit

35. in Industrial
    

    F 101

36. in Space
    

    Suzhou ONE LAKE Life Experience Center

37. in Space
    

    Modern Heritage

38. in Space
    

    Streamlined Arc

39. in Space
    

    Liquor Store WHISKEY AND JOY

40. in Space
    

    SFC OLED Laboratory Dream Factory

41. in Space
    

    SFC BIO Laboratory Space Branding and Design

42. in Industrial
    

    Homchang Goose Down Partitioned Pillow

43. in Space
    

    NEXT Sales Center

44. in Space
    

    A Retreatful Ryokan Home

45. in Space
    

    Wonderful Village

46. in Space
    

    CoCo Tea Coffee Juice Shop in Shiquan Street

47. in Space
    

    YE Design Office

48. in Space
    

    Nanjing Times Mansion Sales Centre

49. in Space
    

    NOTHINCOFFEE CAFE

50. in Space
    

    Lingering Bliss

51. in Space
    

    Ocean Prospect Sales Center

52. in Space
    

    11 degrees black

53. in Space
    

    Growing Tree

54. in Space
    

    Open storage and exhibition in the museum

55. in Space
    

    COLLABORATIVE CONNECTIONS

56. in Communication
    

    A life CIS

57. in Space
    

    The Golden Sunrise

58. in Space
    

    Noir Waltz

59. in Space
    

    Dan Mo

60. in Space
    

    INSIDE MAGRITTE EXHIBITION

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