Communication

Mask Campaign project

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	Asan city hall Cheonan city hall
Affiliation	SMVD
Designer	JANG HUN JONG, JONG WHAN WOO, HYEONG SU PARK, MIN HYEOK JANG, DA SOL CHAE
English	After Covid-19, quarrels and arguments caused by not wearing a mask have become a hot topic. To solve this problem, we conducted a mask campaign that considers everyone's safety, focusing on public transportation that everyone uses. The way to prevent the spread of COVID-19 andminimize damage is to wear a mask properly. in terms of a visual point of view, it is a creative that can form a “visual consensus” for citizens, away from the general format that was difficult to attract public attention, using keyword to “the best of vaccine is a mask” we’ll make more attend to the wearing mask of citizens
Native	코로나 19 확산 이후, 마스크 미착용으로 인해 발생하는 다툼이나 실랑이가 화두가 되고 있습니다. 이를 해결하기 위해 모두가 이용하는 대중교통을 중심으로 모두의 안전을 생각한 마스크 캠페인을 진행하였습니다. 코로나 19의 확산을 막고 피해를 최소화하는 해법은 마스크의 올바른 착용입니다. 이를 시민들에게 현 위기 속 작은 희망의 메시지로 전달하고자 합니다. 시각적인 면에서 대중의 관심을 끌기 어려웠던 일반 형식에서 벗어나 시민들에게 시각적 공감대를 형성할 수 있는 크리에이티브로 주변에서 쉽게 볼 수 있는 매체에 마스크를 접목하여 공감대와 친밀감을 높여 제작하였습니다. ‘최고의 백신은 마스크입니다.’라는 문구를 통해 시민들에게 마스크 착용을 독려했습니다.
Positive Comments

1. in Space
   

   FC Bayern München Asia Office

2. in Space
   

   Live and Harmony

3. in Space
   

   Fragrance of Classic

4. in Space
   

   The axis of space time turning

5. in Space
   

   Green Moving Rhythms

6. in Space
   

   Craftwork Time Machine

7. in Space
   

   Peacock

8. in Space
   

   Tranquil State of Spring&Stone

9. in Space
   

   CHI office

10. in Industrial
    

    Odd eye

11. in Space
    

    JiuJianTang Club

12. in Industrial
    

    Rescue122 T4

13. in Space
    

    Dongyue

14. in Communication
    

    Suofeiya Group Design Center VI

15. in Space
    

    Magnificence in Prosperity

16. in Space
    

    Fengda Fengxiang City Sales Department

17. in Space
    

    An Eternal Promise

18. in Space
    

    The Tranquil Gathering

19. in Space
    

    Central Park

20. in Space
    

    Midnight Sunhouse

21. in Space
    

    Wending lecture hall

22. in Communication
    

    Dong-A is 100 Visual Branding

23. in Space
    

    NCSOFT Lobby Renewal Coexistence

24. in Space
    

    Nanjing Powerlong City Sales Center

25. in Space
    

    Yango Wenlan Mansion Sales Center

26. in Space
    

    JY House

27. in Space
    

    Decade the love

28. in Industrial
    

    T dot

29. in Industrial
    

    HUSHOU

30. in Communication
    

    RixRak Variable Font

31. in Space
    

    S400 Exposed Shower System

32. in Space
    

    CHENG 8

33. in Space
    

    Jindi Qingdao Jinchen Sales Center

34. in Space
    

    Naning CRC Xi Yuan Yue Fu

35. in Space
    

    China Horoy IMPERIAL Mansion

36. in Space
    

    Rhythmic Light Industry

37. in Industrial
    

    TO TOYAMA

38. in Space
    

    Return

39. in Communication
    

    Diligent Farmer Brand Identity

40. in Space
    

    ShangJing Sales Center

41. in Space
    

    Familiar Neoclassical

42. in Space
    

    Balace

43. in Space
    

    ELEGANCE IN THE CLOUD

44. in Space
    

    Warm Hot Pot

45. in Space
    

    Home, Coming at Opportune Time

46. in Space
    

    Gem Box of Memories

47. in Space
    

    Best Moment Ever

48. in Space
    

    Implications of Aesthetics

49. in Space
    

    ZHUWEI SPACE

50. in Space
    

    Dayjust Scenic Hill

51. in Space
    

    Rouge In Wood

52. in Space
    

    Wang Residence

53. in Industrial
    

    The Liner

54. in Space
    

    SHUNHUI TECH

55. in Communication
    

    Mask Campaign project

56. in Space
    

    CHINA JIN MAO SHOWROOM

57. in Space
    

    LVYOU ROAD JINMAO PALACE

58. in Space
    

    Land of coherency

59. in Space
    

    The Evergrowing Bank

60. in Space
    

    A Serene Hideaway

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