Communication

Dong-A is 100 Visual Branding

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	Donga Ilbo
Affiliation	CHANNEL A BNC
Designer	Jisang Yu, Jongbeom Choi, Miri Kim, Sohyeon Im
English	‘Dong-A is 100’ is a celebration of the 100th anniversary of Dong-A Media Group. The visual motif of the logo is two circles of the number ‘100’, meaning ‘100 years accumulated until now' and '100 years to move forward'. Based on this, 100 years are expressed as ‘an extension of the circle’ and member’s dreams as ‘various colors’. The color system enhances the user’s visual recognition, and the modular system increases production efficiency by involving the personality of about 200 teams as diverse graphic styles. These systems are integrated and applied to applications to help users experience a consistent impression and value.
Native	동아이즈백(Dong-A is 100)은 동아미디어그룹의 창간 100주년을 맞아 조직원의 꿈을 나누고 기념하기 위한 행사입니다. 동아이즈백 로고의 비주얼 모티프는 숫자 ‘100’의 원형을 핵심으로 설정했습니다. 두 개의 원 중 하나는 ‘지금까지 쌓아온 100년’을 의미하며, 또 다른 하나는 ‘앞으로 나아갈 100년’을 의미합니다. 이러한 원은 움직임의 잔상을 통해 레이어드 되며 다양한 형태로 패턴화됩니다. 이를 바탕으로 100년의 시간을 '원의 연장선'으로, 조직원들의 꿈은 '다양한 컬러'로 표현합니다. 컬러 시스템을 통해 각 콘텐츠의 고유성, 인지성을 확보함으로써 사용자의 접근성을 높입니다. 또 다양한 컬러와 패턴 조합이 가능한 모듈 시스템을 적용해 이백여 개에 달하는 팀들의 각 개성을 여러 그래픽 스타일로 담을 수 있도록 제작의 효율성을 높입니다. 비주얼 모티프에서 파생한 디자인은 포토북, SNS 등 여러 애플리케이션에 통합 반영하여, 사용자에게 일관된 인상과 가치를 경험할 수 있도록 합니다.
Website	dongais100.donga.com
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