Communication

Suofeiya Group Design Center VI

Extra Form

Country	China
Year	2021
Award	WINNER
Client	SUOFEIYA HOME COLLECTION CO
Affiliation	Employment
Designer	Xiaoke Huang, Junli Huang, Zijie Li
English	"Using pictures to read and words to convey meaning" is the core of the designer's design concept for this project. The logo graphic foundation is taken from the first letter of each word “Suofeiya Group Design Center ” , and the icon is redesigned with "S", "G", "D" and "C" and combined into the Chinese character "设"（design）. The combination of Chinese and English culture symbolizes the global and international design vision of Ssuofeiy Group Design Center, and it visually conveys the core business of the organization. In order to conform to the corporate philosophy of "design leading the world" of the Suofeiya brand.
Native	中国的汉字经过6000多年的时间洗礼，从象形甲骨文演变成当今的简化字，“象形”的视觉定义了汉字的图形基础。 “以图识字，以字传意”是设计师对此项目的设计理念核心。Logo图形基础取自索菲亚设计中心英文Suofeiya Design Group Center的每个单词首字母，以“S”“G”“D”“C”重新设计组合成中文“设”字的图标。基本几何形状组成的徽标代表了设计的多样性和无限的可能性。 中英文化相互结合，象征着索菲亚设计中心全球国际化的设计视野，同时视觉上直观传递了设计中心的核心业务。契合索菲亚品牌“设计引领全球”的企业理念。 本设计中心主要任务在于用设计为消费者创造简约高级奢华的生活体验。设计范围包括：家居设计、室内设计、生活用品设计等等。本套VI用黑色代表专业，金黄色代表本品牌奢侈的定位，向消费者传递索菲亚“创新可靠”“专业高效”的品牌核心价值观.
Positive Comments

1. in Space
   

   FC Bayern München Asia Office

2. in Space
   

   Live and Harmony

3. in Space
   

   Fragrance of Classic

4. in Space
   

   The axis of space time turning

5. in Space
   

   Green Moving Rhythms

6. in Space
   

   Craftwork Time Machine

7. in Space
   

   Peacock

8. in Space
   

   Tranquil State of Spring&Stone

9. in Space
   

   CHI office

10. in Industrial
    

    Odd eye

11. in Space
    

    JiuJianTang Club

12. in Industrial
    

    Rescue122 T4

13. in Space
    

    Dongyue

14. in Communication
    

    Suofeiya Group Design Center VI

15. in Space
    

    Magnificence in Prosperity

16. in Space
    

    Fengda Fengxiang City Sales Department

17. in Space
    

    An Eternal Promise

18. in Space
    

    The Tranquil Gathering

19. in Space
    

    Central Park

20. in Space
    

    Midnight Sunhouse

21. in Space
    

    Wending lecture hall

22. in Communication
    

    Dong-A is 100 Visual Branding

23. in Space
    

    NCSOFT Lobby Renewal Coexistence

24. in Space
    

    Nanjing Powerlong City Sales Center

25. in Space
    

    Yango Wenlan Mansion Sales Center

26. in Space
    

    JY House

27. in Space
    

    Decade the love

28. in Industrial
    

    T dot

29. in Industrial
    

    HUSHOU

30. in Communication
    

    RixRak Variable Font

31. in Space
    

    S400 Exposed Shower System

32. in Space
    

    CHENG 8

33. in Space
    

    Jindi Qingdao Jinchen Sales Center

34. in Space
    

    Naning CRC Xi Yuan Yue Fu

35. in Space
    

    China Horoy IMPERIAL Mansion

36. in Space
    

    Rhythmic Light Industry

37. in Industrial
    

    TO TOYAMA

38. in Space
    

    Return

39. in Communication
    

    Diligent Farmer Brand Identity

40. in Space
    

    ShangJing Sales Center

41. in Space
    

    Familiar Neoclassical

42. in Space
    

    Balace

43. in Space
    

    ELEGANCE IN THE CLOUD

44. in Space
    

    Warm Hot Pot

45. in Space
    

    Home, Coming at Opportune Time

46. in Space
    

    Gem Box of Memories

47. in Space
    

    Best Moment Ever

48. in Space
    

    Implications of Aesthetics

49. in Space
    

    ZHUWEI SPACE

50. in Space
    

    Dayjust Scenic Hill

51. in Space
    

    Rouge In Wood

52. in Space
    

    Wang Residence

53. in Industrial
    

    The Liner

54. in Space
    

    SHUNHUI TECH

55. in Communication
    

    Mask Campaign project

56. in Space
    

    CHINA JIN MAO SHOWROOM

57. in Space
    

    LVYOU ROAD JINMAO PALACE

58. in Space
    

    Land of coherency

59. in Space
    

    The Evergrowing Bank

60. in Space
    

    A Serene Hideaway

Designed by sketchbooks.co.kr / sketchbook5 board skin