Communication

Wan Cha

Extra Form

Country	Chinese Taipei
Year	2022
Award	GOLD WINNER
Client	Wan Cha Co., Ltd.
Affiliation	Existence Design Co., Ltd.
Designer	YU TING HUANG
English	"Wan” (curved) indicates the good tea only can be found on the mountain. It is hard to walk on the detour of the tea mountain, which represents the journey of finding good tea is tortuous. "Cha” (tea) is an indispensable existence in the operator’s life. "Wan Cha” traveled around the world and decided to return to his hometown. Every step is the accumulation of time. As the process of finding a good product has taken a lot of tortuous paths. It takes time to experience it after drinking good tea. Therefore, we build up Wan Cha's brand image with the concept of "There is tea in my heart, affection in my heart, and a world in my heart."
Native	「心中有茶、心中有情、心中有世界」： 品牌圖像設計概念由灣茶經營者踏上旅程找尋好味道的腳步切入，結合了茶葉與地圖的意象、時間和象徵繞一圈世界旅程的環狀形體，而字體識別設計則取自品牌名「灣」與「茶」兩字的含義，「灣」象徵好茶總要上山尋找才得以覓尋，而茶山彎路難走，也代表著經營者踏上找尋好茶的路程艱辛曲折。「茶」則是經營者視為生活中不可或缺的存在，因此我們以「心中有茶、心中有情、心中有世界」以此建構灣茶的設計邏輯，象徵著跟著記憶的味道，回心裡的家喝一杯難尋的好茶。 透過視覺故事讓消費者感受品牌想傳達的內心情感和態度，走過世界，再次踏回家而落地生根的「灣茶」，每一步都是時間的累積，人生有許多彎路，而尋找好產品的過程也是走了許多曲折的路，也像好茶入口後，需要時間感受、體會才知道真正的感覺。 茶香是記憶中的美好，也是歲月累積的故事，泡一杯灣茶日常，像是喝一口舊時的老情感，生命中有兩種感知能讓我們一秒喚起記憶，一種是聽覺、一種是味覺。踏上了旅程，才唸起記憶中的味道 ; 離開了家，才想起家的美好。於是成熟了以後，我們總是找尋著青春裡的某個人、事、物來填滿自己的心，豐富生命的情感，那像是一種歲月或日常的陪伴，每個人都曾經有過這樣的感覺，而我們也希望將這樣的美好，濃縮在包裝設計的傳達中，分享給每個消費者。
Website	www.a-adesign.com.tw
Positive Comments

1. in Communication
   

   Lan Ya Bai Yun

2. in Space
   

   IOC for Midea Headquarter

3. in Space
   

   Zhangzhou City Museum

4. in Communication
   

   Ding Ding HK Tramways Board Game

5. in Communication
   

   YUEXIANG LAKE JING MARKETING CENTER

6. in Communication
   

   Soundcore A Lin Online Concert

7. in Industrial
   

   nabos Modernly reinterpreted Soban series

8. in Industrial
   

   Emergency Staircase

9. in Communication
   

   The Grand Footless Horse Festival BI

10. in Industrial
    

    Occhiali Da Sole Pin

11. in Communication
    

    365 days Taiwanese Foods Calendar

12. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

13. in Communication
    

    YUM

14. in Communication
    

    Best Authorized Dissemblers

15. in Industrial
    

    ACCOMPANY

16. in Communication
    

    Strawfree packaging series

17. in Communication
    

    POSCO Interactive 360

18. in Space
    

    Imaise house

19. in Communication
    

    ROUNZ

20. in Space
    

    White Mountain Club House

21. in Space
    

    WINE SOCIAL

22. in Space
    

    RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

23. in Space
    

    The U Club House

24. in Space
    

    LOVE EARTH SWITCH OFF

25. in Space
    

    SHOKUTEI SUSHI

26. in Space
    

    Traditional Korean style house Cafe Bidam

27. in Space
    

    LON CHUANG Elevator Exhibition Hall

28. in Space
    

    Breathing Space Sculpture

29. in Space
    

    STRINGS of CREATIVENESS

30. in Industrial
    

    ROTATA

31. in Industrial
    

    Warmth of projection

32. in Industrial
    

    DURI Bidet for Children and Adults

33. in Industrial
    

    S400 Manual Bidet

34. in Industrial
    

    Play together

35. in Industrial
    

    Soappy

36. in Industrial
    

    LTO Coffee Powder Jar

37. in Industrial
    

    SIDANDA Female Specialized Pillow

38. in Communication
    

    CleanMyMac X

39. in Communication
    

    Wan Cha

40. in Space
    

    Flow

41. in Communication
    

    Garden

42. in Industrial
    

    air form

43. in Industrial
    

    sticky Controller

44. in Industrial
    

    Sar Jane

45. in Industrial
    

    Follow

46. in Industrial
    

    Maakeun onjang Brand Identity Design

47. in Space
    

    Chasing Light

48. in Space
    

    DuoSTiX Hygiene Spray

49. in Industrial
    

    Artificial Joint Surgical Robot Doctor LCT

50. in Space
    

    Green Origin Ice Wine Pavilion

51. in Space
    

    Time River Experience Center

52. in Space
    

    Gracious Flow

53. in Space
    

    NEW HOPE JINLIN Mansion Sales Center

54. in Communication
    

    NATIONAL PATTERN BOOK

55. in Industrial
    

    Cheol-SEW

56. in Industrial
    

    WAVES

57. in Industrial
    

    Blood Pressure Meter for kids

58. in Industrial
    

    Conceptual Design Of Straw Bander

59. in Space
    

    Cloud Walk Pavilion

60. in Space
    

    dreamer

Designed by sketchbooks.co.kr / sketchbook5 board skin