Communication

Premium makgeolli Weorabi

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SUNGSHIN Women University
Designer	Heeseon Lee, Seowoo Choi, Wonbin Chae
English	Weorabi is a premium makgeolli brand created for foreigners unfamiliar with makgeolli. We tried to reinterpret the ordinary image of makgeolli as a luxurious and refined image. The concept of "gift left by the goblin under the moonlight," which began with the story of a Korean goblin who was closed to people, is naturally reflected in Weorabi’s logo and package design. Wine cup's gentle waves in the logo represent the soft and sturdy image of Weorabi, and the waves in the mountain ridge and flow in the package design represent the traditional atmosphere of the quiet scenery.
Native	월하비는 막걸리가 생소한 외국인을 위해 만들어진 프리미엄 막걸리 브랜드로, 기존 막걸리가 가진 서민적인 이미지를 고급스럽고 세련된 이미지로 재해석하였습니다. 평소 사람들과 친근하게 지내는 한국 도깨비 설화를 모티브로 한 ‘달빛 아래 도깨비가 놓고 간 선물’이란 컨셉을 월하비의 로고와 패키지디자인에 자연스레 녹여냈습니다. 로고 속 잔잔하게 퍼져나가는 술잔 속 파동은 월하비의 부드러우면서도 견고한 이미지를 나타내고, 패키지 속 산의 능선과 흐름은 유려한 곡선과 곧게 뻗은 직선의 굵기 변화를 통해 고즈넉한 풍경이 떠오르는 전통적인 분위기를 자아냅니다.
Positive Comments

1. in Space
   

   Murakoshi House

2. in Space
   

   Weaving Haifu

3. in Space
   

   YU SHAN COFFEE BOOKBAR

4. in Space
   

   Wave House

5. in Space
   

   In Between the Red Brick Wall

6. in Space
   

   Chengdu BMW Experience Center

7. in Space
   

   QUARK

8. in Space
   

   Yung Zing Tung Copper Culture Gallery

9. in Space
   

   Grayscale of Light

10. in Space
    

    Space 5 point 7

11. in Space
    

    bibu pet store

12. in Space
    

    Mist Garden

13. in Space
    

    H Wave Wall

14. in Space
    

    Quanzhou Experimental Middle School

15. in Space
    

    IOC of Jingzhou factory

16. in Space
    

    Boundless Boundaries

17. in Space
    

    Ribbon House

18. in Space
    

    Mancave

19. in Space
    

    Chengdu MINI Showroom Complex

20. in Space
    

    Bamboo House

21. in Space
    

    Birch Forest

22. in Space
    

    Stream Office

23. in Space
    

    My Boundary

24. in Space
    

    Daotianyi Moutain Hotel

25. in Space
    

    House in Niigata

26. in Space
    

    DNAKE Smart Central Control Screen Knob

27. in Space
    

    Maguro

28. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

29. in Space
    

    BTS

30. in Space
    

    Changwon Public Library Rebranding

31. in Space
    

    KClighting Global Flagship Showroom

32. in Space
    

    IOC for Midea Headquarter

33. in Space
    

    Zhangzhou City Museum

Designed by sketchbooks.co.kr / sketchbook5 board skin