Communication

Premium makgeolli Weorabi

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SUNGSHIN Women University
Designer	Heeseon Lee, Seowoo Choi, Wonbin Chae
English	Weorabi is a premium makgeolli brand created for foreigners unfamiliar with makgeolli. We tried to reinterpret the ordinary image of makgeolli as a luxurious and refined image. The concept of "gift left by the goblin under the moonlight," which began with the story of a Korean goblin who was closed to people, is naturally reflected in Weorabi’s logo and package design. Wine cup's gentle waves in the logo represent the soft and sturdy image of Weorabi, and the waves in the mountain ridge and flow in the package design represent the traditional atmosphere of the quiet scenery.
Native	월하비는 막걸리가 생소한 외국인을 위해 만들어진 프리미엄 막걸리 브랜드로, 기존 막걸리가 가진 서민적인 이미지를 고급스럽고 세련된 이미지로 재해석하였습니다. 평소 사람들과 친근하게 지내는 한국 도깨비 설화를 모티브로 한 ‘달빛 아래 도깨비가 놓고 간 선물’이란 컨셉을 월하비의 로고와 패키지디자인에 자연스레 녹여냈습니다. 로고 속 잔잔하게 퍼져나가는 술잔 속 파동은 월하비의 부드러우면서도 견고한 이미지를 나타내고, 패키지 속 산의 능선과 흐름은 유려한 곡선과 곧게 뻗은 직선의 굵기 변화를 통해 고즈넉한 풍경이 떠오르는 전통적인 분위기를 자아냅니다.
Positive Comments

1. in Industrial
   

   MAKE IT CLEAN

2. in Industrial
   

   FoldWave

3. in Industrial
   

   JEISYS MEDICAL LINEARZ

4. in Industrial
   

   Running badger electric go kart

5. in Industrial
   

   KAN

6. in Industrial
   

   One piece anti theft backpack

7. in Industrial
   

   DuoSTiX Hand Shower

8. in Industrial
   

   Wild wild child Fragrance Collection

9. in Industrial
   

   Exlicon Multi shape design tool

10. in Industrial
    

    Raresee The Eclipse

11. in Industrial
    

    Plani

12. in Industrial
    

    Seal Built with Native Soil

13. in Industrial
    

    Carry On

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Industrial
    

    cocoda chair

16. in Industrial
    

    Ecological friendly multifunctional felt bag

17. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

18. in Industrial
    

    COS Conveyer

19. in Industrial
    

    A fast applied airbag fixing bandage

20. in Industrial
    

    TenKi Spliced magnetic suction toys

21. in Industrial
    

    MODULE collection DEESAWAT x SCG x JJD KMUTT

22. in Industrial
    

    Double Sided Chair

23. in Industrial
    

    Modular Screening Clinic for COVID19

24. in Industrial
    

    NBCQ Sound beach camping lamp

25. in Industrial
    

    The Sound of Length

26. in Industrial
    

    Degradable flowerpots without transplantation

27. in Industrial
    

    STRIX

28. in Industrial
    

    Highland

29. in Industrial
    

    Smart bedside lamp

30. in Industrial
    

    Antige Micro needles Therapy System

31. in Industrial
    

    Loven Collection

32. in Industrial
    

    UNION MEDICAL UNIPICO

33. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

34. in Industrial
    

    Single RF needle

35. in Industrial
    

    TRIFIT

36. in Industrial
    

    Smart Posture Measurement BAREUM series

37. in Industrial
    

    ENT Medical Chair System

38. in Industrial
    

    STEADFAST Coffee Brewer

39. in Industrial
    

    yokun Olfactory Training System

40. in Industrial
    

    PANCOM Hope thermometer campaign branding

41. in Industrial
    

    Listener

42. in Industrial
    

    sos balloon

43. in Industrial
    

    FUN TO barbecue integrated box

44. in Industrial
    

    Aunion Objet Multi Plug

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Industrial
    

    nabos Modernly reinterpreted Soban series

49. in Industrial
    

    Emergency Staircase

50. in Industrial
    

    Occhiali Da Sole Pin

51. in Industrial
    

    ACCOMPANY

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