Communication

heen Pinkme Blueme

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	baskhanbio Corp.
Affiliation	27watt Co., Ltd.
Designer	Kim sun weong, Go tae ho
English	Brand identity and core value were defined to reflect the healthy ingredients used in heen products and the pleasant lifestyle of mixing. We built a signature core value consisting of Beauty, Balance, Colorful Life, and designed a graphic motif that allows beauty, change, and colorful life to melt and permeate in a healthy and beautiful way. In the printing stage, the natural design signature symbol and logo were naturally expressed through hydraulic processing, and the color was considered to draw attention to the first impression of the design through point gradation. We considered that the typo linework of naming can be used graphically.
Native	히엔의 제품에 사용된 건강한 원료 그리고 “섞어내는 즐거운 라이프스타일”을 반영하기 위해 브랜드 아이덴티티 및 핵심가치를 정의하였습니다. [뷰티],[발란스],[컬러풀라이프] 로 구성된 시그니처 core value 를 구축하였으며 아름다움, 변화, 다채로운 삶이 건강하게 녹아들고 아름답게 스며들 수 있는 그래픽 모티브를 고안하였습니다. 현재 이너 제품 시장에서는 수많은 친환경 패키지 디자인과 다양하고 많은 종류의 패키징이 판매되고 있어 이에 대한 차별화 요소로서 강점을 가질 수 있는 디자인 포인트를 구성하였습니다. 이는 인쇄 단계에서 형압 가공을 통해 자연스러운 디자인 시그니처 심볼 및 로고를 자연스럽게 표현하였으며 컬러는 포인트 그라데이션을 통해 디자인의 첫 인상이 주목받을 수 있도록 고려하였습니다. BI디자인은 대표적인 심볼마크와 함께 “녹아들고 스며드는” 히엔의 정체성을 담아 첫인상에 각인될 수 있도록 의도하였습니다. 네이밍의 타이포 라인워크가 그래픽으로 활용 될 수 있도록 고려하였습니다.
Website	27watt.com
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