Communication

Wan Cha

Extra Form
Country	Chinese Taipei
Year	2022
Award	GOLD WINNER
Client	Wan Cha Co., Ltd.
Affiliation	Existence Design Co., Ltd.
Designer	YU TING HUANG
English	"Wan” (curved) indicates the good tea only can be found on the mountain. It is hard to walk on the detour of the tea mountain, which represents the journey of finding good tea is tortuous. "Cha” (tea) is an indispensable existence in the operator’s life. "Wan Cha” traveled around the world and decided to return to his hometown. Every step is the accumulation of time. As the process of finding a good product has taken a lot of tortuous paths. It takes time to experience it after drinking good tea. Therefore, we build up Wan Cha's brand image with the concept of "There is tea in my heart, affection in my heart, and a world in my heart."
Native	「心中有茶、心中有情、心中有世界」：品牌圖像設計概念由灣茶經營者踏上旅程找尋好味道的腳步切入，結合了茶葉與地圖的意象、時間和象徵繞一圈世界旅程的環狀形體，而字體識別設計則取自品牌名「灣」與「茶」兩字的含義，「灣」象徵好茶總要上山尋找才得以覓尋，而茶山彎路難走，也代表著經營者踏上找尋好茶的路程艱辛曲折。「茶」則是經營者視為生活中不可或缺的存在，因此我們以「心中有茶、心中有情、心中有世界」以此建構灣茶的設計邏輯，象徵著跟著記憶的味道，回心裡的家喝一杯難尋的好茶。透過視覺故事讓消費者感受品牌想傳達的內心情感和態度，走過世界，再次踏回家而落地生根的「灣茶」，每一步都是時間的累積，人生有許多彎路，而尋找好產品的過程也是走了許多曲折的路，也像好茶入口後，需要時間感受、體會才知道真正的感覺。茶香是記憶中的美好，也是歲月累積的故事，泡一杯灣茶日常，像是喝一口舊時的老情感，生命中有兩種感知能讓我們一秒喚起記憶，一種是聽覺、一種是味覺。踏上了旅程，才唸起記憶中的味道 ; 離開了家，才想起家的美好。於是成熟了以後，我們總是找尋著青春裡的某個人、事、物來填滿自己的心，豐富生命的情感，那像是一種歲月或日常的陪伴，每個人都曾經有過這樣的感覺，而我們也希望將這樣的美好，濃縮在包裝設計的傳達中，分享給每個消費者。
Website	www.a-adesign.com.tw
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