Communication

UNAJIRO VI

Extra Form

Country	Japan
Year	2023
Award	GOLD WINNER
Affiliation	CRATER
Designer	KEISUKE AKARI
English	It is an eel bowl shop in Kanazawa City, Ishikawa Prefecture, Japan. Mark expresses the eel "ウ", the delicious "う", and the illustration of the bowl, and the smile (nose and mouth) after eating. A mustache character decoration is attached to express a sizzle feeling. Since eel is eel in English, it is expressed as if it were an eel. It is a Japanese design in black and red. We designed the store's goodwill, lanterns and other decorations, chopstick bags, apron, etc. in total to build a visual identity. Since the chopstick bag is made of paper, it has a paper recycling mark, but it is combined with the eel mark to express its uniqueness.
Native	日本の石川県金沢市近江町市場にある、鰻の丼ぶり屋です。 シンボルマークはウナギの「ウ」、うまいの「う」、そしてどんぶりのイラスト、食べた後の笑顔（鼻と口）を表現しています。 鰻屋さんのおいしいシズル感を表現するため髭文字という文字の装飾をつけています。 鰻は英語でeelなので鰻に見立て表現しています。 黒と落款に使用される赤で日本らしさ、和のデザインを表現しポップながらも品のあるデザインに仕上げています。 お店ののれんや提灯などの装飾品や箸袋、前掛けなどトータルでデザインしビジュアルアイデンティティを構築しました。 箸袋は紙製なので紙のリサイクルマークをつけていますが鰻のウナギマークと合わせてユニークさを表現しています。
Website	crater.co.jp
Positive Comments

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   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

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   KYF Office

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   Light and Sense

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   The community library of sunset impression

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   MACIO G Series Ladies Dressing Room

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   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

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    That is good enough

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    Exclusive Aesthetics

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    Revamp HK Intangible Cultural Heritage Centre

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    Playground for Preschoolers

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    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

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    The Heart Of It All

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    A hundred flavors

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    Perth Apartment

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    Timemory

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    Subtle lighting

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    THIDAMOON

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    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

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    Tower in the Cloud

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    Tan Charm Geometric Feature

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    Keep Feeling Art Center

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36. in Space
    

    line in old town

37. in Space
    

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38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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