Extra Form
Country China Hong Kong
Year 2022
Award WINNER
Client Hang Seng Bank
Affiliation IMO design
Designer Marco Choi, Yan Yik Lun, Natalie Chan, Fung Yeung
English Co-banking Concept The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Native 空間共享銀行概念 新世代年輕人擁有「勇於探索,為自我增值」的思想。在分行內的顧客可享受探索的過程,讓顧客感受到全新的顧客體驗。 翻新後的分行採用開放式的設計空間,以柔和燈光和溫暖而親切的木質元素,塑造舒適/休閒的風格,當中更包含創新電子化自助服務元素,包括電子取票系統,配備平板電腦的吧台和開放式自助櫃台。讓新世代年輕客戶可以感受自助服務的體驗,並可以透過探索新服務的過程,為自我增值。並打破一貫銀行服務模式, 創造出乎意料的自助銀行服務新體驗。 1. E ticket : 除了親自進入分行取票等待服務外,亦可以手機app取票,預先取票,無需花時間排隊等候。 2. Digital table :取票/ 等待過程時, 客人可以在digital table ,探索恆生新服務,旁邊亦有無線充電,可以為手機充機。 3. 同時間digital table 亦是 教學空間,利用無線連接,可以為顧客提供教學/ 新服務的簡介。 4. 演講/座談區: 日常分行運作時,會以休閒形式展示不同風格/ 顏色座椅, 可讓客人在等候期間亦可用手機探索恆生服務。 5. 當座談會日程時, 投影幕和投影機將降下, 教授/ 職員會為顧客展示創新服務/ 最新市場趨勢。 6. Teller counter : 以開放式櫃臺服務客人, 讓顧客感受到熱情/ 舒適的服務品質。 分行整體以柔和燈光,塑造舒適/休閒的風格。以木為設計原素,分佈不同角落,帶來更homey,親切的感覺。
Positive Comments
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