Communication

TEAZEN Kombucha

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	TEAZEN Co., Ltd.
Affiliation	YNL Design Corp.
Designer	LEE YOONA, KIM SOHEE, SEO MINJI, SHIN KWANSOO, KIM EUNAH
English	TEAZEN Kombucha offers various flavors to provide customers with their preferences and strives to have competitiveness as the next-generation tea. YNL Design has designed an iconic BI and artistic graphic motifs that can appeal to the MZ generation. These design elements convey a creative and unique sensation that cannot be found in the existing beverage market. TEAZEN Kombucha BI that contains a free-spirited emotion and artistic aesthetic. The graphic motif reinterprets the shape of fruit into a design that utilizes gentle curves. This visually represents the fresh and sweet taste, conveying a refreshing and lively sensation.
Native	티젠 콤부차는 다양한 맛을 출시하여 고객의 취향에 맞게 제공하고 있으며, 차세대 차로서 경쟁력을 갖추고자 노력하고 있습니다. YNL Design은 Kombucha Culture를 리드하는 견고한 BI와 시선을 사로잡는 아티스틱한 그래픽 모티브를 통해 젊은 MZ세대가 주목할 수 있는 강력한 브랜드 정체성을 구축하고자 하였습니다. 기존 음료 시장에서는 찾아볼 수 없는 창의적이고 독특한 느낌을 전달하며, 티젠 콤부차를 대중적이고 트렌디한 브랜드로 만들기 위한 목표를 이루기 위해 전략적으로 사용되었습니다. 'Kombucha Culture' BI는 자유로운 감성과 예술적인 미학을 담은 로고타입으로, 상승하는 스크립트 형태로 디자인되어 있습니다. 이는 MZ세대를 타겟으로 한 티젠 콤부차 브랜드 비전과 잘 어울리며, 현대적이고 트렌디한 이미지를 전달합니다. 그래픽 모티브는 과일의 형태를 재해석하여, 부드러운 곡선을 이용한 형태로 디자인되었습니다. 이는 티젠 콤부차의 상큼하고 달콤한 맛을 시각적으로 표현하며, 상쾌하고 경쾌한 느낌을 전달합니다.이를 통해 콤부차를 마시는 것 이상의 자신의 개성을 보여주며, 매력적인 콤부차 컬쳐를 제안합니다.
Website	www.ynldesign.com
Positive Comments
Judging Comments	TEAZEN Kombucha's branding was lauded for its distinctive BI and graphic motifs, appealing directly to the MZ generation with a blend of artistic aesthetics and innovative design. This fresh approach distinguishes it in the beverage market by visually communicating the product's vibrant flavors and free-spirited vibe.

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