Communication

MPU Drama Club and Drama Night Visual Design

Extra Form

Country	China
Year	2024
Award	WINNER
Affiliation	Macao Polytechnic University
Designer	ZHOU JIAQI
English	Drama Night is an annual event for fresh students, it is the largest club event at the Macao Polytechnic University. The newer version keeps the initial element, a silhouette of horse symbolized generations, updates the layout and chooses Ultra Violet, a more emotive, inventive, charming, and youthful color. The graphics block a small part of the text content, giving the visual mystery. The curtain is about to open, the exciting performance is ahead.
Native	戲劇之夜是瘦馬戲劇社一年一度面向新生的活動，新生被分為不同小組，每組由導師帶隊去完成一部短篇話劇。這是澳門理工大學最大型的社團活動，每部話劇的風格類型均不相同，為觀眾呈現豐富多彩的演出效果。 社團原 Logo 呈現「馬」的剪影，對於社團成員來說，是代代相傳的精神象徵。新設計在保留圖形的基礎上，重新思考了文字與圖形的佈局搭配，並使用了富有情感與想像力、有趣迷人、年輕活力的 Ultra Violet 紫外光色。在宇宙中，紫外光代表著一切可能，鼓勵社團能夠打破框架，迸發出精巧的創作，激發對事物的重新想像。 輔助圖形根據主色彩的明度色度延伸得來，同時設定了七個固定的色彩搭配，每個色彩亦有相應顏色的輔助圖形，用於小組代表色。延伸而來的不同色塊，象徵著各種各樣的創作，充滿個性且精緻有序。圖形擋住部分文字內容，使畫面富有神秘感，帷幕即將拉開，精彩演出就在前方。
Website	mulizhou.xyz
Positive Comments
Judging Comments	The updated branding for Drama Night, with its generational horse silhouette and striking Ultra Violet color, has received praise for its youthful, inventive design and the use of mystery in its visuals, hinting at the excitement of the upcoming performances.

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