Communication

BEVERCITY brand design

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	Sami corperation Co., Ltd.
Affiliation	ohSeven design Co., Ltd.
Designer	Sukyoo Bae, Song yi Gu, Yunje Park, Chaelin Kim, Yujin Oh
English	The design of the Bevercity brand is based on the core value of "divercity" and features three characteristics. 01.The diversity of Bevercity leading dessert and beverage culture is expressed in combinations of Roman and Italic fonts. 02. Bevercity’s packaging system is inspired by the color wheel. The wheel means “Standards of Different Colors,” and it shares the same context with Bevercity’s brand concept of “Standards of Diverse Flavors.” 03. Bevercity uses images of diagonally sliced fruits in its packages. It matches the concept of “Diagonal Line” used as the main brand key word for expressing diversity.
Native	베버시티 브랜드 디자인은 "다양성"이라는 브랜드 코어 밸류를 기반으로 하며, 세 가지 특징을 가지고 있습니다. 디저트와 음료 문화를 선도하는 베버시티의 다양함을 로만과 이탤릭 서체의 조합으로 표현하였습니 다. 각도의 차이로 담아낸 다양함은 조화롭게 서로 어우러져 하나의 베버시티가 됩니다. 로고 타입의 각도 변화는 베버시티의 브랜드 아이덴티티 시스템을 구축하는 기반이 되었습니다. 베버시티는 색상환을 모티브로 한 32개의 각도를 활용해 그리드 시스템을 만들었습니다. 4가지 그리드 시스템은 각각 지정된 항목의 패키지 디자인 및 어플리케이션에 활용됩니다. 패키지 디자인에서는 각각의 항목을 분류 및 체계화 할 수 있는 수단으로써 사용됩니다. 로만, 이탤릭체와 색상환 그리드 뿐 아니라 슬라이스 형태의 과일을 활용함으로써 자연스럽게 대각선의 형상을 브랜드 전반에 녹일 수 있고, 이를 통해 일관된 브랜드 가치를 보여줄 수 있습니다. 또한 명확한 슬라이스 과일이라는 사진에 대한 명확한 가이드로 영역을 넓힐 때 또한 쉽게 활용이 가능하다는 장점이 있습니다.
Website	ohseven.co.kr
Positive Comments
Judging Comments	Bevercity's design, centered on "divercity," has been lauded for its clever use of Roman and Italic fonts, a color wheel-inspired packaging system, and diagonally sliced fruit images to symbolize flavor diversity. This cohesive approach effectively communicates the brand's commitment to diverse tastes and cultures, earning it high praise for branding innovation.

1. in Communication
   

   TAFALONG Visual Design

2. in Communication
   

   Welcome Bank Walking Visual Identity Design

3. in Communication
   

   Golden Brushstrokes on Azure

4. in Communication
   

   NYGDESIGN Identity Rebrand

5. in Communication
   

   DREAM CANVAS STUDIO Visual Branding

6. in Communication
   

   hohe Gyeongju Pool Villa Branding

7. in Communication
   

   POSTECH Changeup Ground Leaflet

8. in Communication
   

   Shuiyue Dongtian

9. in Communication
   

   WEATHER IN NEXEN

10. in Communication
    

    Hifive

11. in Communication
    

    Utsuroi

12. in Communication
    

    Change is the Only Difference Textile Series

13. in Communication
    

    CRACK

14. in Communication
    

    KYC Brand eXperience Design

15. in Communication
    

    Sustainable Regeneration Consciousness

16. in Communication
    

    Dear Earth

17. in Communication
    

    YOYO

18. in Communication
    

    Vocal Island

19. in Communication
    

    FIZZ

20. in Communication
    

    Nature Tea Syrup Bottle and Packaging Design

21. in Communication
    

    Christmas Light Fantasia

22. in Communication
    

    SUM Air Brand Identity Design

23. in Communication
    

    WATER 2 App And Charger Display

24. in Communication
    

    Banana paper projects Ashi

25. in Communication
    

    Niigata Kameda Distillery

26. in Communication
    

    MUTSRUM the beauty of Najeon Chilgi in Korea

27. in Communication
    

    Berklee College of Music

28. in Communication
    

    Hosil

29. in Communication
    

    Infant Snap

30. in Communication
    

    INSOUND

31. in Communication
    

    Exlicon MX A drawing tool without boundaries

32. in Communication
    

    lalaif

33. in Communication
    

    NILTO

34. in Communication
    

    Ding OS Collaborative Computing OS

35. in Communication
    

    Shroom

36. in Communication
    

    Columbia New character IKKI

37. in Communication
    

    Sine AI

38. in Communication
    

    BURNOUT SYNDROME THERAPY

39. in Communication
    

    After

40. in Communication
    

    Heineken Talk Label

41. in Communication
    

    Eco Friendly Dolmen

42. in Communication
    

    Suwon Hwaseong branding project

43. in Communication
    

    BEAM Light Pollution Data Visualization

44. in Communication
    

    EDUKOCCA Brand eXperience Design

45. in Communication
    

    Artiant Hub Branding Design

46. in Communication
    

    VRIN 3D

47. in Communication
    

    361 degree kids Jump Rope Limited Packaging

48. in Communication
    

    Plu packaging design

49. in Communication
    

    BEVERCITY brand design

50. in Communication
    

    CREATIVIA Metaverse Platform

51. in Communication
    

    PulseHeal

52. in Communication
    

    Braille Emoji Design

53. in Communication
    

    Columbia WAPPEN of 12 moutains in Seoul

54. in Communication
    

    NEXERA

55. in Communication
    

    KISANGCHEONG Alter Weather

56. in Communication
    

    Growlin

57. in Communication
    

    SPLASH

58. in Communication
    

    Creative packaging design of red wine

59. in Communication
    

    Cuppy bird

60. in Communication
    

    Touring Torch

Designed by sketchbooks.co.kr / sketchbook5 board skin