Communication

POSTECH Changeup Ground Leaflet

Extra Form

Country	Korea
Year	2024
Award	GRAND PRIZE
Client	POSTECH Changeup Ground
Affiliation	Injung Communications
Designer	Jeongim Joo
English	The cover, cut following the spelling shape of "Tipstown" in Changeup Ground, uniquely and stylishly reveals the view of the building, intuitively conveying the identity of the leaflet. When the leaflet is opened, the spelling part rises, symbolizing the growth of various startup ideas into successful businesses through the support of Changeup Ground. The inside is divided into three parts: a three-dimensional pop-up representing the building is featured in the center of the leaflet. Flanking the pop-up are images and introductions of each space, facilitating understanding of the building's structure.
Native	표지는 체인지업 그라운드 팁스타운의 스펠링 모양을 따라 톰슨 재단으로 작업한 것이 특징입니다. 리플렛을 오픈하면서 스펠링 부분이 솟아오르게 되는데, 이는 체인지업그라운드의 지원을 통해 다양한 창업 아이디어가 성공한 사업으로 성장한다는 의미를 담고있습니다. 내지는 크게 3파트로 좌측에는 체인지업그라운드, 중간은 공간안내, 우측에는 팁스타운으로 이루어져 있습니다. 독자들이 내용을 한번엔 파악 할 수 있도록 3파트로 구분하였고, 각 카테고리별로 색상을 달리하여 판독성을 높였습니다. 체인지업그라운드의 건물은 벤처 인큐베이팅이라는 창업센터의 의미를 공간에 잘 담아내어 다양한 건축상을 수상하기도 했습니다. 그만큼 건물이 가지는 상징성이 크기 때문에, 리플렛 중간 파트에 체인지업그라운드의 건물을 표현한 입체 팝업을 만들었습니다. 팝업을 중심으로 양쪽에는 각 공간별 이미지 및 소개를 담아 건물 구조에 대한 이해가 더욱 쉽도록 하였습니다. 건물 팝업의 창문 부분에는 투명 홀로그램박을 넣어 더욱 실감나게 표현하였습니다. 리플렛의 주요 색상은 체인지업그라운드와 팁스타운 로고색을 사용하였고, 전체적으로 밝고 희망찬 느낌이 나도록 하였습니다.
Positive Comments
Judging Comments	The POSTECH Changeup Ground Leaflet by Jeongim Joo of Injung Communications won the 'Grand Prize' at the Asia Design Prize 2024 for its creative and interactive design. The jury praised its innovative cover that uses a cut-out to reveal the building, symbolizing startup growth and a three-dimensional pop-up that details the building's structure. This design effectively communicates the leaflet's purpose and Changeup Ground's supportive role in business development, blending creativity with clear information delivery.

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