Communication

Pineapple cake Packaging

Extra Form
Country	Chinese Taipei
Year	2020
Award	GRAND PRIZE
Client	EliteEmbossing
Affiliation	Printing Technology Research Institute
Designer	CHUNG CHAO KAI, LI YING TSE, CHIU MING FENG
English	Pineapple cake is the most representative traditional pastry and is also the most popular gift choice in Taiwan. For market segmentation and hightlighting the brand personality, the packaging design provides customized design with variety of embossing process techniques, and is combined with the Taiwanese traditional 3-tier basket packaging construction. The visual of packaging design utilize autumn leaf element for the Mid-Autumn Festival. We create the gift choice according to modern design in parallel with traditional forms, make paper packaging and printing more exquisite with new brand look.
Native	鳳梨酥是台灣最具有代表性的傳統糕點，也是台灣最受歡迎的禮品選擇；禮品包裝設計為了做出市場區隔與凸顯品牌個性，可提供設計客製化與結合多樣化壓紋加工技術，以協助客戶提升產品包裝的特殊質感，引導視覺與觸覺讓產品擁有1+1>2的創新可能，讓消費者留下深刻印象。透過連結康寶興品牌專業與產品關聯性，我們以結合紙張壓紋加工技術來提升商品包裝價值感，再搭配傳統三層式提籃結構設計，在提把與表面紙張部分運用秋天元素的樹葉視覺來對應秋節主題贈禮用途，並選用木紋壓紋來增加包裝的觸覺巧思；可另依照贈禮季節或節慶，來挑選對應的視覺圖像風格。開發以現代設計與傳統形式並行的贈禮選擇，讓紙品印刷不再只是普通的印刷品，也能展露亮眼的新面貌。