LEGACY BEYOND ASIA - Tea packaging of DaRu series

Tea packaging of DaRu series

Communication

Area

China

Year

2022

Award

WINNER

Client

XIMING TEA

Affiliation

XIMING TEA

Designer

zhongda zheng, chuanfa zheng

English

DaRu series, xi Ming brand culture represents tea products. Among the big scholar series named with “the university” of Zhu Zi, 4 series the product of 7 price class upgraded. The main picture elements of the package and the box shape all inherit the auxiliary graphics of the brand, while the box shape applies Xi Ming classic book box. Each gift box presents the product experience of advanced value through different colors, sizes, materials and book box styles.

Native

大儒包装，熹茗品牌文化代表产品，应用在包装中的视觉图形，创意源自朱子四书集注中的宋版书，提炼当中的经典符号：版心、鱼尾、对边、印章，以印章为载体融入品牌【礼敬】文化的关键词：守正承宗、正心诚意、成人达己、礼、敬，创造了熹茗专属的视觉符号。于此同时，极具朱子遗风气质且为熹茗包装资产的书型盒，也成了未来熹茗包装的超级符号。以朱子《大学》八目为名的儒系产品，此次加入包装升级行列的有诚意、修身、格致、平天下，计4个系列7个价格等级的产品。7款产品在包装主画面元素和盒型上均承延品牌辅助图形，盒型则应用品牌经典书型盒，每款茶品通过包装的颜色、尺寸、材质，以及不同形式感的书型盒呈现进阶式产品质感和体验仪式感。

Website

wechat:MCBRANDCHINA

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