Communication

Ofmom Formulamate

Extra Form

Country	China
Year	2024
Award	WINNER
Affiliation	Coree Beijing Company Limited Co., Ltd.
Designer	CHOI SEUNGKOOK
English	As a baby product, how to bring consumers a sense of trust through product packaging? This is our main consideration in the design, on the premise of highlighting the product attributes and functions, we will focus on the publicity of Ofmom brand, through the Ofmom brand accumulated consumer trust, to drive the overall product. We are very strict in the selection of product materials, and the overall packaging material uses the safest high grade to ensure the safety of the entrance and the preservation and circulation of the product. And in the opening mode, taking into account ergonomics, easy for mothers to use, improve safety.
Native	作为婴幼儿所食用的产品，对于如何通过产品包装带给消费者信赖感？这是我们在设计时主要思考的问题，在突出产品属性及功能的前提上，我们将主要展示面放在了Ofmom品牌在整个包装上的宣传，通过Ofmom品牌积攒的消费者信赖感，来带动整体产品，所以在包装设计上应用了上下版面及颜色去着重诠释。在产品材料上我们选择极为严谨，因为是应用于婴幼儿的产品，所以在整体包装材质，采用最安全高等级的材质，保证入口的安全性以及产品本身性能的保存及流通。并且在瓶型的开启方式等，考虑到人体工程学，便于妈妈使用，提高使用、开始过程中的安全性以及便利性。 Ofmom Formulamate 产品的设计时，我们将整体的设计风格用牛奶的颜色进行柔化处理，在产品包装的主展示面上运用 3D 渲染呈现方式，营造出Formulamate益生菌和牛奶同时倒入的场景，激起高耸且饱满的奶花。在产品材料上我们选择极为严谨，因为是应用于婴幼儿的产品，所以在整体包装材质，采用最安全高等级的材质，保证入口的安全性以及产品本身性能的保存及流通。并且在瓶型的开启方式等，考虑到人体工程学，便于妈妈使用，提高使用、开始过程中的安全性以及便利性。作为婴幼儿所食用的产品，对于如何通过产品包装向消费者传递信赖的情感呢？为了解决这个问题，我们在突出产品属性及功能的前提上，我们将主要展示面用于Ofmom品牌的强调，通过品牌积来带动单品，在具体应用上，使用上下版面及颜色去着重诠释此部分。
Positive Comments
Judging Comments	The design excels by instilling consumer trust through high-grade, safe materials and ergonomic packaging, enhancing the Ofmom brand's credibility and ensuring product safety and ease of use for mothers.

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