BLACK MOTIV
Communication
Regions
Korea
Year
2019
Award
Winner
Client
Hyundai Card
Affiliation
IDEA DO IT
Designer
YEROK AHN, YEONGKEUN JEON, JUYOUN KWON, NAYOUNG KIM, HEASOO SHIN
English
The Black Motiv is a cooperative café that helps HyundaiCard’s retirees start their own business. The name Black Motiv means ‘Coffee(black) becomes impetus to them and inspires their life’. Therefore, each alphabet from the name of the brand are regarded as the elements of inspiration and placed them in geometric design. Each letter is designed to extend to a variety of patterns to inspire people.
Native
블랙모티브는 현대카드의 퇴직자들이 퇴직 후 창업을 할 수 있도록 돕는 협동조합형 카페입니다. 블랙모티브라는 이름에는 ‘커피(black)가 원동력이 되어 삶에 영감을 준다’라는 의미가 담겨있습니다. 따라서 우리는 'BLACK MOTIV'라는 브랜드 네임의 각 알파벳을 영감의 요소로 간주하고 도형화하여 배치하였습니다. 도형화된 각 글자들은 다양한 패턴으로 확장되어 사람들에게 영감을 전달하는 요소가 됩니다. 영감의 그래픽 도형들은 커피컵, 원두패키지, 시각홍보물, 인테리어등 각 어플리케이션과 공간에 자연스럽게 녹아들어 블랙모티브만의 정체성을 부여합니다.
CJ FRESHWAY VI
DESIGNTIST
Korea
TYPOTECT
Sejong University
Korea
KOREA SOIL POLLUTION
sejong university
Korea
THE JINJU SILK LAB
IDEA DO IT
Korea
GUANGXI BABAO TEA
Guangxi university of finance and economics
China
COLONS BRAND DESIGN
COLONS
Korea
HARUHARU WONDER
DFS
Korea
24 SOLAR TERMS
TUNGFANG DESIGN UNIVERSITY DESIGN CENTER
CHINESE TAIPEI
ZHE GU TEA
SunDesign
China
XICANG MARKET
Local bendi
China
UNREAD BOOKMARK
Guangzhou Academy of Fine Arts
China
FAB LAB REBRANDING
Sungshin Women University
Korea
SAME FRIENDS
DIN
Korea
THE ORM
IDEA DO IT
Korea
BLACK MOTIV
IDEA DO IT
Korea
EDUCATIONAL ACTIVITY
triplet design
Japan
GIANNA AND AUDREY
one dash one
Korea
HANSON
IDEA DO IT
Korea
Partner & Sponsor
More
info@asiadesignprize.com
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
Founder: Doyoung Kim
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
