Designer Hoyoung Lee majored in Industrial Design at Hongik University (IDAS). He worked as a refrigerator designer at LG Electronics' HA Design Lab. While at LG, he designed refrigerators for the European and Russian markets. He founded 250 Design Studios in 2011 and has been serving as its director since then. 250 Design is involved in various fields, from product design to development, prototype production, marketing, and sales. It is a manufacturing and design studio that creates and sells products through its own development process.