Space

HCH Fashion Boutique Store

Extra Form

Country	China
Year	2021
Award	WINNER
Client	Wuhan HCH Culture International Trade Co., Ltd.
Affiliation	SpActrum
Designer	Yan Pan
English	We recognized a classic Basilica prototype from the symmetrical columnar hall in this modern commercial shopping mall. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. The layout is a result of learning from the ancient polytheistic temples in Greece. Inspired by the visual-axis projection principles of the Acropolis. The three pink "bridges” are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote. Display system is inspired by Basilica shrine panels.
Native	这个在现代化的商场里桃花源般的存在，实质是一个商业的巴西利卡。一个纵深的洞穴般的空间，两排粗大的柱子形成的柱廊，是一个经典的巴西利卡原型空间。场地的这个特质让我们看到了一个商业性空间向纪念性和精神性转移的可能性。商业在当今社会的宗教一般的地位似乎得到了一次强调。我们学习多神教时期的建筑来作为对应，雅典卫城的轴线抛射原理被用来作为“桥”的基本排列方式，目的是使远处的收银台即不迫在眉睫也不遥不可及。教堂巴西利卡的最深处是圣坛，而在这个消费主义时代，一个商业巴西利卡的最深处可能就是收银台。让人们如何愿意一层一层地深入到空间中，走到空间的最深处，是我们需要解决一个问题。我们使用了三个弧形桥，在空间中进行连续抛射，将人的视线和游历自然引导到这个巴西利卡的最深处，同时，这三个桥也成为最重要的空间组织器。入口大门被分割为四扇，借鉴早已成熟的古典雕塑视觉平衡原理被设计成可以折叠放置的空间雕塑。这个设计有意思的地方在于如此多的历史引用，如此多的经典设计被借用在意识形态完全发生了颠覆的社会类型上爆发的错位的力量。 定制展示家具设计试图以统一的语言建立可模块化组合的单元体，完成载货、展示、试衣等多种功能。单元体的语言体系以对于时装展架的分解开始，垂直方向从上到下分为视觉传达、挂衣两个层次，以垂直分层切割支撑系统，将支撑系统分割为上下错位的logo品牌板和立柱两部分，中部的展示填充系统根据功能发展为多种模块：墙体，开门，隔板，网状背景板和挂衣架。这些不同功能的单元体组合完成了店内大部分的功能。
Website	www.spactrum.com
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