Communication

Premium makgeolli Weorabi

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SUNGSHIN Women University
Designer	Heeseon Lee, Seowoo Choi, Wonbin Chae
English	Weorabi is a premium makgeolli brand created for foreigners unfamiliar with makgeolli. We tried to reinterpret the ordinary image of makgeolli as a luxurious and refined image. The concept of "gift left by the goblin under the moonlight," which began with the story of a Korean goblin who was closed to people, is naturally reflected in Weorabi’s logo and package design. Wine cup's gentle waves in the logo represent the soft and sturdy image of Weorabi, and the waves in the mountain ridge and flow in the package design represent the traditional atmosphere of the quiet scenery.
Native	월하비는 막걸리가 생소한 외국인을 위해 만들어진 프리미엄 막걸리 브랜드로, 기존 막걸리가 가진 서민적인 이미지를 고급스럽고 세련된 이미지로 재해석하였습니다. 평소 사람들과 친근하게 지내는 한국 도깨비 설화를 모티브로 한 ‘달빛 아래 도깨비가 놓고 간 선물’이란 컨셉을 월하비의 로고와 패키지디자인에 자연스레 녹여냈습니다. 로고 속 잔잔하게 퍼져나가는 술잔 속 파동은 월하비의 부드러우면서도 견고한 이미지를 나타내고, 패키지 속 산의 능선과 흐름은 유려한 곡선과 곧게 뻗은 직선의 굵기 변화를 통해 고즈넉한 풍경이 떠오르는 전통적인 분위기를 자아냅니다.
Positive Comments

1. in Space
   

   Changwon Public Library Rebranding

2. in Industrial
   

   Antige Micro needles Therapy System

3. in Industrial
   

   Loven Collection

4. in Industrial
   

   UNION MEDICAL UNIPICO

5. in Industrial
   

   ACE MEDICAL Medical Humidifier AHC Series

6. in Communication
   

   Tmall Autocare Tuning Center

7. in Communication
   

   heen Pinkme Blueme

8. in Communication
   

   IROIRO Eco Friendly Natural Life SOAP BAR

9. in Industrial
   

   Single RF needle

10. in Communication
    

    Absolut Lab

11. in Industrial
    

    TRIFIT

12. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

13. in Industrial
    

    Smart Posture Measurement BAREUM series

14. in Communication
    

    Theiere

15. in Communication
    

    Brand Design for LUHA SHOP

16. in Industrial
    

    ENT Medical Chair System

17. in Communication
    

    COCON

18. in Space
    

    KClighting Global Flagship Showroom

19. in Communication
    

    KHASTO Brand Identity

20. in Communication
    

    Scott fabric deodorizers packaging

21. in Communication
    

    Smart Home Network Wall Pad HNF I8240

22. in Communication
    

    WATER APP

23. in Communication
    

    Intelligent Wind Turbine Prediction System

24. in Communication
    

    Smart Irrigation Agriculture Platform

25. in Communication
    

    Packing for CHJ Jewellery products

26. in Industrial
    

    STEADFAST Coffee Brewer

27. in Communication
    

    ANANTI Journey

28. in Industrial
    

    yokun Olfactory Training System

29. in Industrial
    

    PANCOM Hope thermometer campaign branding

30. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

31. in Communication
    

    THE Craving

32. in Industrial
    

    Listener

33. in Industrial
    

    sos balloon

34. in Industrial
    

    FUN TO barbecue integrated box

35. in Communication
    

    Premium makgeolli Weorabi

36. in Communication
    

    GENG TIAN

37. in Communication
    

    WARNING

38. in Industrial
    

    Aunion Objet Multi Plug

39. in Communication
    

    MYCRO BAY

40. in Communication
    

    Artisans of Korea

41. in Communication
    

    build up

42. in Communication
    

    2and4

43. in Communication
    

    ZERO Brand Identity

44. in Industrial
    

    Transper

45. in Industrial
    

    Cozy Time

46. in Industrial
    

    In Outside

47. in Communication
    

    Lan Ya Bai Yun

48. in Space
    

    IOC for Midea Headquarter

49. in Space
    

    Zhangzhou City Museum

50. in Communication
    

    Ding Ding HK Tramways Board Game

51. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

52. in Communication
    

    Soundcore A Lin Online Concert

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