Communication

PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SMVD PANCOMCOMMUNICATION
Designer	HunJongJang, JongHwanWoo, MInHyeokJang, JeongEunNoh, YounJungkim
English	In June 2022, a gang of robbers wearing a hahoetal mask aroused the curiosity of citizens who appeared in Seoul and other parts of the country. It uses subway floors, manhole wrapping, and various ambient to expose the identity of paper houses to citizens in many ways. It will present a traditional Koreanhahoetal mask that is different from the original and launch a differentiated and Koreanized paper house launch campaign will be held.
Native	'우리의 목표는 세상에 없는 돈이다.' 2022년 6월 대한민국, 하회탈을 뒤집어쓴 강도단이 서울을 비롯한 한국을 대표할 수 있는 전국 곳곳에 출몰하여 시민들의 호기심을 불러 일으킨다. 많은 사람들이 이동하며 오가는, 지하철 바닥 래핑, 맨홀 래핑, 건물 외각 맵핑쇼 등 각종 엠비언트를 이용해 다방면으로 시민들에게 종이의 집의 아이덴티티 정체성을 노출시켜, 차별성있는 아이덴티티를 제시할 수 있다. 또한 기존 원작의 살바도르 가면과는 다른 한국만의 전통 하회탈 가면을 제시하여, 차별화되고 한국화 된 종이의 집 런칭 캠페인을 진행한다.
Positive Comments

1. in Space
   

   Changwon Public Library Rebranding

2. in Industrial
   

   Antige Micro needles Therapy System

3. in Industrial
   

   Loven Collection

4. in Industrial
   

   UNION MEDICAL UNIPICO

5. in Industrial
   

   ACE MEDICAL Medical Humidifier AHC Series

6. in Communication
   

   Tmall Autocare Tuning Center

7. in Communication
   

   heen Pinkme Blueme

8. in Communication
   

   IROIRO Eco Friendly Natural Life SOAP BAR

9. in Industrial
   

   Single RF needle

10. in Communication
    

    Absolut Lab

11. in Industrial
    

    TRIFIT

12. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

13. in Industrial
    

    Smart Posture Measurement BAREUM series

14. in Communication
    

    Theiere

15. in Communication
    

    Brand Design for LUHA SHOP

16. in Industrial
    

    ENT Medical Chair System

17. in Communication
    

    COCON

18. in Space
    

    KClighting Global Flagship Showroom

19. in Communication
    

    KHASTO Brand Identity

20. in Communication
    

    Scott fabric deodorizers packaging

21. in Communication
    

    Smart Home Network Wall Pad HNF I8240

22. in Communication
    

    WATER APP

23. in Communication
    

    Intelligent Wind Turbine Prediction System

24. in Communication
    

    Smart Irrigation Agriculture Platform

25. in Communication
    

    Packing for CHJ Jewellery products

26. in Industrial
    

    STEADFAST Coffee Brewer

27. in Communication
    

    ANANTI Journey

28. in Industrial
    

    yokun Olfactory Training System

29. in Industrial
    

    PANCOM Hope thermometer campaign branding

30. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

31. in Communication
    

    THE Craving

32. in Industrial
    

    Listener

33. in Industrial
    

    sos balloon

34. in Industrial
    

    FUN TO barbecue integrated box

35. in Communication
    

    Premium makgeolli Weorabi

36. in Communication
    

    GENG TIAN

37. in Communication
    

    WARNING

38. in Industrial
    

    Aunion Objet Multi Plug

39. in Communication
    

    MYCRO BAY

40. in Communication
    

    Artisans of Korea

41. in Communication
    

    build up

42. in Communication
    

    2and4

43. in Communication
    

    ZERO Brand Identity

44. in Industrial
    

    Transper

45. in Industrial
    

    Cozy Time

46. in Industrial
    

    In Outside

47. in Communication
    

    Lan Ya Bai Yun

48. in Space
    

    IOC for Midea Headquarter

49. in Space
    

    Zhangzhou City Museum

50. in Communication
    

    Ding Ding HK Tramways Board Game

51. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

52. in Communication
    

    Soundcore A Lin Online Concert

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