Communication

MiCareo Brand Design

Extra Form

Country	CHINESE TAIPEI
Year	2018
Award	Gold Winner
Client	MiCareo Taiwan Co., Ltd.
Affiliation	PROCESS GROUP
Designer	Xinhong Yeh, Eting Liao, Jayden Cheng
English	MiCareo is a medical precision device manufacturing company, providing innovative tools for the analysis of rare cells.Furthermore, the letter “o” in the logo of MiCareo is presented in the shape of water drop as the supporting graphic to establish the brand consistency. With a contextual branding principle, the eye-catching purple and the shape of water drop can be randomly permutated and combined for more design applications, and a dynamic identity can be further developed to increase the richness of the brand and create the special presence in the market.
Native	MiCareo 為一間醫療精密儀器公司，主要開發血液檢測癌症相關性產品。為區隔品牌視覺在市場的獨特形象，我們運用了紫色突顯品牌的個性。為聯結品牌與產品之間的關聯性，我們將Logo 文字中MiCare”o” 以水滴方式呈現，建立品牌在輔助視覺一致性。在品牌營運的過程中，鮮明的紫色及強而有力的水滴造型應用，隨機的排列組合，更可發展出動態識別的應用，增加品牌豐富度，以奠定了品牌在市場的獨特地位，讓後續更多的發展應用物，有一套脈絡性的發展原則。
Interview	http://www.designsori.com/1134594
Website	http://process-group.com/zh-tw/

1. in Industrial
   

   SEED

2. in Industrial
   

   HARD DISK DRIVE

3. in Industrial
   

   CLAMP BASKET

4. in Industrial
   

   QIMINI TEMPO

5. in Industrial
   

   HWIM COLLECTION

6. in Industrial
   

   EASYSET CONCEALED

7. in Industrial
   

   SLIM SMART WASHER 3

8. in Space
   

   SKYNET

9. in Space
   

   TANYUE MANSION

10. in Space
    

    GLASS STAGE

11. in Industrial
    

    EASY WAVE

12. in Industrial
    

    QIBLA

13. in Industrial
    

    SAFFRON

14. in Industrial
    

    POLYCON SMART HEALTH

15. in Communication
    

    GIANNA AND AUDREY

16. in Communication
    

    HANSON

17. in Communication
    

    BARYORANG

18. in Communication
    

    YUKBUNDANG

19. in Communication
    

    SAFETY LINE

20. in Communication
    

    ANJI ARO

21. in Industrial
    

    REFLECTION CIRCLES

22. in Space
    

    FREEWALL

23. in Communication
    

    WEB

24. in Industrial
    

    ETIQUETTE SOAP

25. in Space
    

    NEW AMERICAN STYLE

26. in Space
    

    PRIMONA BRAND DESIGN

27. in Industrial
    

    QUADRANT

28. in Industrial
    

    SWIRL

29. in Industrial
    

    ASHA

30. in Industrial
    

    ARC ORBIT DESK LAMP

31. in Industrial
    

    FUNCTIONAL FAUCET

32. in Industrial
    

    PARKING PRODUCT IBOT

33. in Communication
    

    KANG SEONG EUN

34. in Space
    

    LOUNGE GRANDEUR

35. in Space
    

    L MATRIX HOUSE

36. in Space
    

    BROKEN SHELL PROGRAM

37. in Space
    

    INDIGO TRANQUILITY

38. in Space
    

    CITY VANITY SET

39. in Space
    

    TIMES OCEAN

40. in Industrial
    

    BREATHRE

41. in Space
    

    Tea Ceremony Room - open weave

42. in Communication
    

    MiCareo Brand Design

43. in Space
    

    House in Nakagawa

44. in Industrial
    

    Animal Ringer for Children patient's

45. in Industrial
    

    EASY ANGLE

46. in Space
    

    AOE-Sunac Chongqing one central mansion sales office

47. in Communication
    

    healthy tea & caramel

48. in Industrial
    

    RESCUE BAR

49. in Industrial
    

    REVOLVE

50. in Industrial
    

    Grinding Drain

51. in Industrial
    

    2 in 1 MUG

52. in Industrial
    

    Coffee roaster

53. in Industrial
    

    DC EV Charger

54. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

55. in Industrial
    

    Easy to carry Evolution the Reading glasses

56. in Industrial
    

    Gaudí System

57. in Industrial
    

    GOGO Furniture

58. in Industrial
    

    GreenHive Concept

59. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

60. in Industrial
    

    Malevich Fold

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