Space

PRIMONA BRAND DESIGN

Extra Form

Country	CHINESE TAIPEI
Year	2019
Award	Winner
Client	Primona
Affiliation	Process Group
Designer	Xinhong Yeh, Eting Liao, Jules Li, Kaiching Liu Estela Lin, Angel Yang dot dot design
English	In Taiwan, the chicken essence brands are usually presented in the traditional or oriental style, and it makes it difficult to expand into the international market. The aim of this rebranding project is making primona entering the international market and distinguishes it from other competitors. We use the “round” design that represents Primona's chicken essence to strengthen the link between the brand identity and products and express brand as outstanding as the sun. Primona redefines the image of chicken essence gifting culture, stunning consumers with a unique and exquisite image, and becoming the highlight in the chicken essence market.
Native	在台灣，雞精品牌的識別通常較為傳統或東方風格，也導致較難拓展至國際市場，primona 原本也是在這個群體之中。此品牌再造工程以進入國際市場為目標，並將primona 從這樣的群體區分出來。 primona以”圓形”的設計語言來強化品牌識別與產品之間的連結性，透過品牌溝通過程讓消費者更加深印象。primona的品牌再造工程，是以「提供顧客最極致的服務體驗」為核心，門店空間設計採用明亮、溫暖且潔白的風格，以凸顯「雞精」與其它食品在店內環境上呈顯。精緻的包裝設計背後，我們打造冷凍品食物最佳的放置環境，同時也提供簡易的包裝方式，讓包裝與攜帶的過程比過去更加流暢與彈性。「流暢與舒適」是我們期望在primona 品牌中所建立的整體意識，也代表著雞精品牌的新時代的願景。
Website	https://www.process-group.com/

1. in Communication
   

   SAFETY LINE

2. in Communication
   

   ANJI ARO

3. in Industrial
   

   REFLECTION CIRCLES

4. in Space
   

   FREEWALL

5. in Communication
   

   WEB

6. in Industrial
   

   ETIQUETTE SOAP

7. in Space
   

   NEW AMERICAN STYLE

8. in Space
   

   PRIMONA BRAND DESIGN

9. in Industrial
   

   QUADRANT

10. in Industrial
    

    SWIRL

11. in Industrial
    

    ASHA

12. in Industrial
    

    ARC ORBIT DESK LAMP

13. in Industrial
    

    FUNCTIONAL FAUCET

14. in Industrial
    

    PARKING PRODUCT IBOT

15. in Communication
    

    KANG SEONG EUN

16. in Space
    

    LOUNGE GRANDEUR

17. in Space
    

    L MATRIX HOUSE

18. in Space
    

    BROKEN SHELL PROGRAM

19. in Space
    

    INDIGO TRANQUILITY

20. in Space
    

    CITY VANITY SET

21. in Space
    

    TIMES OCEAN

22. in Industrial
    

    BREATHRE

23. in Space
    

    Tea Ceremony Room - open weave

24. in Communication
    

    MiCareo Brand Design

25. in Space
    

    House in Nakagawa

26. in Industrial
    

    Animal Ringer for Children patient's

27. in Industrial
    

    EASY ANGLE

28. in Space
    

    AOE-Sunac Chongqing one central mansion sales office

29. in Communication
    

    healthy tea & caramel

30. in Industrial
    

    RESCUE BAR

31. in Industrial
    

    REVOLVE

32. in Industrial
    

    Grinding Drain

33. in Industrial
    

    2 in 1 MUG

34. in Industrial
    

    Coffee roaster

35. in Industrial
    

    DC EV Charger

36. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

37. in Industrial
    

    Easy to carry Evolution the Reading glasses

38. in Industrial
    

    Gaudí System

39. in Industrial
    

    GOGO Furniture

40. in Industrial
    

    GreenHive Concept

41. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

42. in Industrial
    

    Malevich Fold

43. in Industrial
    

    Music Bottle

44. in Industrial
    

    N'FERA RU1

45. in Industrial
    

    SemsX Smart Football Shoes

46. in Industrial
    

    Stool ZERO

47. in Industrial
    

    The ½ Smart Storage System

48. in Industrial
    

    Torq

49. in Industrial
    

    Wall-Mounting Workstation Desk

50. in Industrial
    

    A Bleached Office in Taipei

51. in Industrial
    

    ALGAE DOME

52. in Industrial
    

    icicle : reusable eco-friendly drinking straw

Designed by sketchbooks.co.kr / sketchbook5 board skin