Communication

BARYORANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Baryorang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Juyoun Kwon, Nayoung Kim, Heasoo Shin
English	Baryorang is a brand that makes health products based on Korean lactobacillus which found in Korean fermented food. Lactobacillus is commonly rich in traditional Korean fermented food such as kimchi, soy sauce, hot pepper paste, soy bean paste and salted seafood. So, we developed a brand with a tradition motif. The concept of the brand is ‘The Secret of Health of King”. We refer to the composition of traditional paintings that depict palaces. We illustrated the people who work and study fermented foods for the health of king in ‘suragan’ which is a facility for developing cuisine in palace.
Native	바료랑은 한국 발효식품에서 나오는 한국형 유산균을 기반으로 건강 제품을 만드는 브랜드입니다. 유산균은 김치, 간장, 고추장, 된장, 젓갈등 주로 한국 전통 발효음식에 풍부하게 들어있습니다. 따라서 전통을 모티브로 한 브랜드를 개발하였습니다. 브랜드 컨셉은 ‘왕의 건강비법’입니다. 우리는 궁궐의 모습을 그린 전통그림의 구도를 참고하였습니다. 궁궐안에서 일어나는 축제의 장면을 묘사한 그림인 '연회도'를 살펴보면 궁궐전체의 모습과 함께 작게 표현된 사람들이 궐내에서 각자 맡은 임무를 열심히 수행하는 모습을 볼 수 있습니다. 이 그림을 참고하여 옛날 궁궐 안의 요리개발을 위한 시설인 '수라간'에서 왕의 건강을 위해 발효식품을 연구하고 일하는 사람들의 모습을 현대적 일러스트로 표현하였습니다.

1. in Industrial
   

   SEED

2. in Industrial
   

   HARD DISK DRIVE

3. in Industrial
   

   CLAMP BASKET

4. in Industrial
   

   QIMINI TEMPO

5. in Industrial
   

   HWIM COLLECTION

6. in Industrial
   

   EASYSET CONCEALED

7. in Industrial
   

   SLIM SMART WASHER 3

8. in Space
   

   SKYNET

9. in Space
   

   TANYUE MANSION

10. in Space
    

    GLASS STAGE

11. in Industrial
    

    EASY WAVE

12. in Industrial
    

    QIBLA

13. in Industrial
    

    SAFFRON

14. in Industrial
    

    POLYCON SMART HEALTH

15. in Communication
    

    GIANNA AND AUDREY

16. in Communication
    

    HANSON

17. in Communication
    

    BARYORANG

18. in Communication
    

    YUKBUNDANG

19. in Communication
    

    SAFETY LINE

20. in Communication
    

    ANJI ARO

21. in Industrial
    

    REFLECTION CIRCLES

22. in Space
    

    FREEWALL

23. in Communication
    

    WEB

24. in Industrial
    

    ETIQUETTE SOAP

25. in Space
    

    NEW AMERICAN STYLE

26. in Space
    

    PRIMONA BRAND DESIGN

27. in Industrial
    

    QUADRANT

28. in Industrial
    

    SWIRL

29. in Industrial
    

    ASHA

30. in Industrial
    

    ARC ORBIT DESK LAMP

31. in Industrial
    

    FUNCTIONAL FAUCET

32. in Industrial
    

    PARKING PRODUCT IBOT

33. in Communication
    

    KANG SEONG EUN

34. in Space
    

    LOUNGE GRANDEUR

35. in Space
    

    L MATRIX HOUSE

36. in Space
    

    BROKEN SHELL PROGRAM

37. in Space
    

    INDIGO TRANQUILITY

38. in Space
    

    CITY VANITY SET

39. in Space
    

    TIMES OCEAN

40. in Industrial
    

    BREATHRE

41. in Space
    

    Tea Ceremony Room - open weave

42. in Communication
    

    MiCareo Brand Design

43. in Space
    

    House in Nakagawa

44. in Industrial
    

    Animal Ringer for Children patient's

45. in Industrial
    

    EASY ANGLE

46. in Space
    

    AOE-Sunac Chongqing one central mansion sales office

47. in Communication
    

    healthy tea & caramel

48. in Industrial
    

    RESCUE BAR

49. in Industrial
    

    REVOLVE

50. in Industrial
    

    Grinding Drain

51. in Industrial
    

    2 in 1 MUG

52. in Industrial
    

    Coffee roaster

53. in Industrial
    

    DC EV Charger

54. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

55. in Industrial
    

    Easy to carry Evolution the Reading glasses

56. in Industrial
    

    Gaudí System

57. in Industrial
    

    GOGO Furniture

58. in Industrial
    

    GreenHive Concept

59. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

60. in Industrial
    

    Malevich Fold

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