Communication

Mask Campaign project

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	Asan city hall Cheonan city hall
Affiliation	SMVD
Designer	JANG HUN JONG, JONG WHAN WOO, HYEONG SU PARK, MIN HYEOK JANG, DA SOL CHAE
English	After Covid-19, quarrels and arguments caused by not wearing a mask have become a hot topic. To solve this problem, we conducted a mask campaign that considers everyone's safety, focusing on public transportation that everyone uses. The way to prevent the spread of COVID-19 andminimize damage is to wear a mask properly. in terms of a visual point of view, it is a creative that can form a “visual consensus” for citizens, away from the general format that was difficult to attract public attention, using keyword to “the best of vaccine is a mask” we’ll make more attend to the wearing mask of citizens
Native	코로나 19 확산 이후, 마스크 미착용으로 인해 발생하는 다툼이나 실랑이가 화두가 되고 있습니다. 이를 해결하기 위해 모두가 이용하는 대중교통을 중심으로 모두의 안전을 생각한 마스크 캠페인을 진행하였습니다. 코로나 19의 확산을 막고 피해를 최소화하는 해법은 마스크의 올바른 착용입니다. 이를 시민들에게 현 위기 속 작은 희망의 메시지로 전달하고자 합니다. 시각적인 면에서 대중의 관심을 끌기 어려웠던 일반 형식에서 벗어나 시민들에게 시각적 공감대를 형성할 수 있는 크리에이티브로 주변에서 쉽게 볼 수 있는 매체에 마스크를 접목하여 공감대와 친밀감을 높여 제작하였습니다. ‘최고의 백신은 마스크입니다.’라는 문구를 통해 시민들에게 마스크 착용을 독려했습니다.
Positive Comments

1. in Space
   

   Gem Box of Memories

2. in Space
   

   Best Moment Ever

3. in Space
   

   Implications of Aesthetics

4. in Space
   

   ZHUWEI SPACE

5. in Space
   

   Dayjust Scenic Hill

6. in Space
   

   Rouge In Wood

7. in Space
   

   Wang Residence

8. in Industrial
   

   The Liner

9. in Space
   

   SHUNHUI TECH

10. in Communication
    

    Mask Campaign project

11. in Space
    

    CHINA JIN MAO SHOWROOM

12. in Space
    

    LVYOU ROAD JINMAO PALACE

13. in Space
    

    Land of coherency

14. in Space
    

    The Evergrowing Bank

15. in Space
    

    A Serene Hideaway

16. in Space
    

    Between Light · Corridor

17. in Space
    

    In praise of shadows

18. in Space
    

    CIGAR AGE

19. in Space
    

    Reverse time

20. in Space
    

    Single senior residents

21. in Space
    

    Realm of Tranquility

22. in Space
    

    Simple Corner of Nature

23. in Space
    

    Immerse in Sunlight

24. in Space
    

    New Asian Styling

25. in Industrial
    

    RELAX STAND

26. in Space
    

    Extension

27. in Space
    

    French Sentiment Taipei

28. in Industrial
    

    UFO Collection

29. in Industrial
    

    Cloud Bookshelf

30. in Space
    

    Sales offices

31. in Space
    

    Pure WH

32. in Industrial
    

    Doggy Talky

33. in Industrial
    

    engraft

34. in Space
    

    A WHALE'S JOURNEY : BANGUDAE ROCK PAINTINGS

35. in Industrial
    

    Neo Modern L Bend Mixer

36. in Industrial
    

    FEI YANG

37. in Space
    

    Aroma Cocktail Lounges

38. in Industrial
    

    SpaceMaster

39. in Space
    

    Balance

40. in Communication
    

    Poster [The Exhibition of Isu Is Size]

41. in Space
    

    Gwanghwamun Haemul

42. in Communication
    

    Olive Young promotion packages for VIP

43. in Space
    

    Haizhou WuYue Plaza

44. in Space
    

    Symbiosis

45. in Space
    

    Colors of Strength & Tenderness

46. in Space
    

    Memory of Purple

47. in Space
    

    Caffe Diem @ Pekan Cina

48. in Industrial
    

    the track stretcher bed

49. in Communication
    

    LIFE Lab.

50. in Space
    

    Boundary

51. in Space
    

    Cohesion

52. in Industrial
    

    Ai photography robot

Designed by sketchbooks.co.kr / sketchbook5 board skin