Communication

HODRMEN Brand Design

Extra Form

Country	Chinese Taipei
Year	2020
Award	GOLD WINNER
Client	HODRMEN
Affiliation	Process Group
Designer	Xinhong Yeh, Estela Lin, Jules Li Kaiching Liu, Yujie Hsueh, Weihsiang Hung
English	HODRMEN shows the brand’s unique taste while conveying a sense of professionalism. The brand logo extracts the first letter “H” from HODRMEN and gets inspired by the expression of the Chinese ancient pictogram “water”. The visual effect of the positive and negative space contains two lowercase h is applied, respectively representing “human” and “humble”; the former symbolizes people-oriented and develops products and services that meet the male skin conditions in the subtropical climate, while the latter demonstrates the original intention of moving forward and providing customers with the best brand experience.
Native	HODRMEN男研堂以溫暖、友善、真誠的態度，運用活潑思維與多元管道，將正確專業的保養知識傳遞給顧客，引領顧客輕鬆掌握肌膚狀態，蛻變展現真我，與人們真實連結。日韓或是歐美等品牌，多來自於大陸型氣候地區，產品未必適合台灣等亞熱帶男性膚質使用，因此男研堂以「高效、舒適、安全」為原則，專為亞熱帶男性膚質研發，除了提供專業，更重視使用者體驗。 HODRMEN 男研堂 在識別設計上，在傳遞專業感的同時，也展現品牌獨特的品味。品牌標誌從HODRMEM中提取字首H為設計靈感，加入了中式古象形文字「水」的表現形式，並應用正負空間的視覺效果包含兩個小寫h，分別代表 “human”和”humble”；前者象徵以人為本，研發符合亞熱帶男性膚況的產品與服務，後者則彰顯品牌不忘初衷，不斷往前邁進，持續為顧客提供最好的品牌體驗而努力。 為延續男研堂對於產品開發上的無限可能性， icon 及包裝圖騰設計則延續了識別基礎，定義出符合產品效能與使用特性的系列識別符號，不但增加消費者對於個別產品的記憶度，也能在包裝及各類應用物上展現男研堂獨有性格。
Website	www.process-group.com

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