Sungho Park is an industrial designer and creative director. From 1999 to 2004, he worked as a designer and project manager at Samsung OPENTIDE. In 2004, he co-founded the UX design agency RightBrain, collaborating with global partners such as Samsung Electronics, SKTelecom, KT, Fidelity, CITI Bank, and more. In 2015, he founded BOUD, a creative studio specializing in brand, product, and space design. BOUD has successfully engaged in creative collaborations with global companies like SKT, MINISO, SAMSUNG, SAMSONITE, and OPPO. Recently, he is the head of the design center for MINISO, a global retail brand.